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Euler Hermes


Economic Outlook n° 1188 | Special Report | Transport: a two-speedworld


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demand Withthe2008-2009crisis,massivestimuluspackages generated impressive annual sales growth for pas- senger cars.


2Productionpartiallybutnotexclusively drivenbygrowthinemergingmarket  China PV registrations PVregistrations inChina


10 12 14 16 18


2 4 6 8


year-on-year in millions of units forecasts PVregistrations in India 2.5 year-on year in millions of units forecasts


▶ ChinanowtheNo.1marketworldwide Thecountry recordeda50%increaseinautomobile sales in2009followedbyamorethan33%risein2010, beforeeasingback toamoresustainablegrowthrate of5%to6%per year.Unit sales intheChinesemarket surgedfrom7millionin2008tomorethan15million this year.Continuedsalesgrowthisalmostguaranteed for several yearsgiventhevery lowownershiprateof around5%, comparedwith60%inEuropeandJapan andmorethan80%intheUnitedStates.TheChinese market isalsohighlyprofitable,as customersdemand all thelatest technologiesandaccessories.Themarket remainsdominatedbyWesternmanufacturers,with GeneralMotorsandVolkswagenvyingformarket leadership.Chinesemanufacturersaccount forone- thirdof themarketandarestill toonumerous,with nearly100inall,whichwill requiremergers inorder to createcompaniesonaninternational scaleableto competeagainst sector leaders,notably inresearch anddevelopment.


▶ Althoughgrowing, theIndianmarket remains small relativetothesizeof itspopulationofmore than1billion Indiaalsoexperiencedrobust salesgrowthofnearly 20%in2009andmorethan30%in2010beforesettling back toarateof4%to5%per year.But that iswherethe comparisonswithChinaend,becausetheIndian market remains very small insizeataround2million vehiclesper year,approximately thesizeof theFrench market. Furthermore, theIndianmarket isoriented towardlowcostorultralowcost vehicles, suchas the TataNano,whichcosts less thanUSD2,000. Indiaalso offers substantial long-termgrowthpotential,withan ownershiprateof less than2%,but for thetimebeing thismarket remainsmuchlessprofitablethanthe Chinesemarket. Incontrast toChinaandits large numberofmanufacturers, theIndianautomotive sector isdominatedbyafewconglomerates suchas TataorMahindra,withwellestablishedfinancial strength.


 India 2.0 1.5 1.0 05 06 07 08 09 10 11 12 13 Sources : China Association AutomobileManufacturers, EulerHermes forecasts 6 0.5 05 06 07 08 09 10 11 12 13 Sources : Society of Indian AutomobileManufacturers, EulerHermes forecasts


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