INNOVATIONS
37 E-PAYMENTSCOMPARISON
SITE REVAMPED New website designed to help merchants compare electronic payment services is proving a big hit with SMEs
The relaunch of
www.electonic-payments.co.uk has attracted more than 13,000 visits since relaunching in October 2012. Digital outsourcing company RSTO originally launched the site in 2005 as the result of a government-backed initiative to encourage e-commerce. It recently underwent a makeover to reflect changes in the industry and offer more payment solutions, news and features. Visitors to the site can compare multiple payment solutions by annual cost, transaction value and volume. Before accepting electronic payments, merchants must navigate the complexities of acquiring banks, payment bureaus, payment gateways, mail and telephone ordering, payment service providers and more. Nathan Elliot-Ling,RSTO head of digital, said small-to-midsized enterprises
(SMEs) could suffer if they are unable to accept credit and debit card payments electronically. “This site will help you find the best deal on the market,” he added.
www.rsto.co.uk SAMSUNGHITS NEWLY
DIGITISED ROAD Tech manufacturer takes over new digital gateway to bring mobile product range together in one media space for first time in Christmas campaign
Samsung Electronics UK recently took over JCDecaux’s new Cromwell Road Digital Gateway in the run up to Christmas with an outdoor campaign created and booked by agencies Cheil UK and Rapport. Samsung’s creative will dominate this key gateway across 300 square metres of digital outdoor space along Europe’s busiest road, reaching an affluent, upmarket audience of 2.3 million, travelling between central London and West London, including Heathrow Airport, in the run up to Christmas. Andrew Wynd, Samsung Electronics UK and Ireland head of media,
said: “It is important that our media space is as future-facing as our products. This newly digitised opportunity in London’s Cromwell Road will provide the ideal showcase for our core products, delivering high visibility and huge impact at this key time of year.”
ID SYSTEM ASSISTS WITHAGE-RELATED SALES
New industry-specific validation technology combines time and attendance (T&A) capabilities with age identification functions for convenience retailers
UK workforce management systems provider Auto Time Solutions recently launched Valid ID, a Windows-based application system to assist retailers in selling age- restricted products. Valid ID not only provides an accurate
staff T&A record to prevent ‘buddy punching,’ it also offers customers a convenient means of proving their age
www.autotime.co.uk NOVEMBER/DECEMBER 2012 RETAIL TECHNOLOGY
if challenged while purchasing age- restricted products. If challenged, customers can scan
their finger on the biometric terminal and register their personal information on the system (name, date of birth etc.), together with details of the identification seen at the time of purchase, to prove their identity and age in future.
Christian Berenger, Auto Time Solutions business development director, said: “By deploying Valid ID, retailers can enjoy the cost savings associated with optimising their workforce and, above all, the peace of mind that they won’t be facing steep penalties for non-compliance to alcohol and cigarette legislation.”
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