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| TRACEY BELL | PRIME PEOPLE


The consumer has


become more savvy; the media has more interest in aesthetic medicine; and people haven't got that sustainable income that they may have had 10 years ago.Now you've got to fight for your business .


patient and client base with targeted solutions and topical therapies for a range of dermatological conditions, including acne, discolouration, redness, and sun damage. 'I want to build a brand in aesthetic


medicine and continue to do what I do,' she says. 'I love the industry because it's all about being very customer- focused — if you can't communicate then you're not going to have any patients. 'I think that in this industry patients


can spend a lot of money without seeing results and I don't like to encourage that — that's not part of my brand. But, I believe in aesthetic medicine, in good quality treatments, and in paying for what you get.' However, this enthusiasm shouldn't


suggest that the work and effort Tracey puts in is ever easy; it's tough at the top and people shouldn't just come into this line of work to make a 'quick buck', which is an added risk for all given the tough economic circumstances at present. 'What's happened is that the consumer


has become more savvy; the media has more interest in aesthetic medicine; and people haven't got that sustainable and disposable income that they may have had 10 years ago. Now you've got to fight for your business, and I think that those who weren't so good and just wanted to make money have dropped out, while those with a sustainable and ethical business strategy have grown.'


However, Tracey does consider this


the perfect time for the industry, but that it is imperative for all involved to grow their reputation and become a trusted figure.


The future of the industry In this sense, there are many who enter this industry who aren't necessarily the right people to be offering medical procedures, such as hairdressers for example. Therefore, Tracey believes that better regulation is essential to protect both the professional and the patient, while ensuring that the industry can continue to flourish. 'As dentists we were so well trained


because we had the GDC [UK General Dental Council] to answer to,' she says. 'Doctors have the GMC [UK General Medical Council]; therefore we have an ethical code and if we don't follow that we're in trouble. 'When you transfer from a dentist into


aesthetic medicine, it's just natural that we'd have the proper cross-infection control procedures, we'd use the right clinics and materials, and we wouldn't cut corners.' And for the future of the industry,


Tracey believes that greater regulation is inevitable — as well as essential — but that there will also be a great amount of growth, collaboration between professionals, and more acceptance


prime-journal.com | November/December 2012


from the consumer, who will also be more educated on the market and treatments available. 'I think we will see big brands emerging,


but it's got to be based on evidence-based medicine, and we've got to make that more available to the consumer as well as the industry.'


Further information


Tracey Bell now has clinics in Liverpool, Selfridges Manchester and Glasgow (in collaboration with Fake Bake), as well as her original clinics on the Isle of Man. For further information visit www.traceybell.co.uk


The SkinScription brand is available across the UK, and has just launched a range of chemical peels for aesthetic practitioners. For further information visit www.skinscription.com





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