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PRIME PEOPLE |TRACEY BELL |


TRACEY BELL SKINSCRIPTION


T 62 ❚


HE ISLE OF MAN IS A small island located off the coasts of Scotland, England and Ireland, with a population of less than 100 000 people. Perhaps


not the first place one might think of the set up a successful chain of clinics and a popular skincare brand, but this is just what Tracey Bell, CEO of the eponymous company, has done. Having qualified as a dentist in 1993,


Tracey managed to build a client base of 18 000 patients on the Isle of Man within 3 years. 'How I fell into aesthetic medicine is


effectively a story of what I needed — after having children and running a business, I looked in the mirror one morning and didn't recognise the woman looking back.' Tracey decided to bite the bullet as a result, and visited a clinic in Manchester


for a treatment of botulinum toxin, but found the experience entirely off-putting. However, this sparked her own interest in training to be an aesthetician, initially receiving training from Dr Jacques Otto for botulinum toxin, and Yasmin Khan for dermal fillers. And as often happens in


smaller communities, news spread like wildfire that Tracey was now qualified in these areas, and as a result she steadily began to build up a patient base in these areas. 'As a result of this, in


Patients who came to have periorbital or


nasolabial lines treated didn't always need such


treatments, but did need dental work .


2004 I opened up a clinic that purely provided botulinum toxin, dermal fillers, chemical peels and laser hair removal treatments, and this was actually situated right next to my main dental practices. 'This was particularly fortuitous as I found that one business fed into another.


November/December 2012 | prime-journal.com


Rosalind Hill talks to Tracey Bell, Owner and CEO of the Tracey Bell chain of aesthetic and dental clinics, and the skincare range SkinScription


For example, patients who came to have periorbital or nasolabial lines treated didn't always need such treatments, but actually needed dental work to rectify such problems. So it was this great synergy of treatments that helped to build my business.'


Building the brand While Tracey considers the development of her family of clinics and business ventures to be organic and slow, this is because she has ensured that all her staff are properly


trained, and that the ethics that run her business and when treating her patients are perfect. As a result of such hard work and dedication, she has placed the same standards and ethics into the development of


her own


product range — SkinScription — which provides her


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