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Philips Introduces ‘hue’


New LED Signage for Severn Bridge Toll Booths


Philips is delighted to have launched ‘hue’, which they believe signals a new era in the world of home lighting. hue allows users to create and control light wirelessly using a smartphone or tablet. Philips is hoping that this will encourage people to get creative and personalise their lighting to suit their lifestyles. Philips hue is available exclusively from Apple stores, with a starter pack including three bulbs that can screw onto existing lamps, alongside a bridge that is plugged into the Wi-Fi router. Users then simply download the hue app to begin using the system. Jeroen de Waal, Head of Marketing & Strategy at Philips Lighting believes: “Philips hue is a game-changer in lighting – a completely new way to experience and interact with light. In the way phones, media and entertainment have been revolutionised by digital technology, now we can also personalise light and enjoy limitless applications”.


Electronic signage to direct vehicles to appropriate toll booths at the River Severn has been updated with the help of Andover–based LED Synergy. A total of 22 full colour units, each comprising a matrix of 192x48 LEDs were specified and supplied, along with separate control systems, one for each of the bridges. The new LED installation interfaces with the existing toll booth solution, with each LED module being prefabricated to slot into the display housing easily. These were supplied to Severn River Crossing Plc, who operates the toll bridges. LED Synergy then provided consultation for the installation itself.


“This is a perfect example of where our robust LED solutions are both ideally suited to the application and deliver maximum effectiveness,” explained Jeremy Harwood at LED Synergy.


For even more


news stories please visit the A1 Lighting website


www.a1lightingmagazine.com Appointments


1 Xicato has announced that James Norrish has joined the company as Regional Manager for Australia and New Zealand. 2 Luminaire recycling expert Lumicom has recruited Simon Cook for the position of Membership Recruitment Manager. 3 Optelma Lighting has announced the appointment of Leigh Johnson, BA (Hons) Industrial Design, as Commercial and Design Director.


4 Dave Hunton, who brings with him more than 15 years’ experience in the lighting sector, will join Spirit Circuit’s team of MPCB professionals. 5 LIGHTWORKS are pleased to welcome Mark Ingram to the company as Director of Specification Sales.


www.a1lightingmagazine.com


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