with their ‘cloudy’ value propositions. Ready to ‘revolutionise every area of my business; end to end; through greater efficiency, flexibility and scalability, using metadata and BPM blah blah’. Few vendors actually asked
what I did, where my area of concern was. Or where improved media management or improved workflow and media logistics would actually help. No, they just ploughed on, often with their backs to me fumbling with their UI’s, certain that their enterprise MAM solution was ready for anything. IBC is still predominantly a technology-led show. Perhaps this is why many found it hard to find anything ‘new’ at IBC this year. Optimal media management requires a very carefully balanced view of media planning and operations combined with the supporting technology. Very few technologies can stand alone now. The quality of software integration and perhaps more importantly, systems implementation and long term support, are now fundamental too. Ask any broadcaster. In fairness to vendors though, many broadcasters and media companies, challenged by the current turmoil in their business models and the tantalising opportunities in multiscreen, find it equally challenging to define their own MAM requirements. Many broadcasters struggle to define their own enterprise right now; where does it start; where does it stop? Whilst the promised
efficiencies in media management to reduce costs for linear television are still eluding many, the techonomics of multiscreen are truly wide open. Better media management is certainly part of the answer for any enterprise big or small. We are certainly not yet at … er … ‘the final frontier’. All right I’ll stop now. So what is the enterprise? Aside
from its technological (enterprise- ready) and organisational (across the business) meanings, enterprise also means: an adventure or quest. Often into the unknown. ‘Go boldly...’ but tread carefully folks.
Bio:
Russell Grute is an independent MAM consultant at Broadcast Innovation Ltd.
Litepanels A Vitec Group brand
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Flying the flag: Showcasing its new Rx range of rack-mounted test and measurement instruments at IBC, Phabrix also celebrated the 3000th SxE handheld unit to come off the production line. The Rx range provides end users
with a multiple view of instruments on a 1920x1080 HDMI or SDI monitor, showing up to eight simultaneous SDI channels with a full set of configurable
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test and measurement tools. Paul Nicholls, Phabrix director sales and marketing, said the Rx output can provide almost 123% more screen space than existing rasterisers. “This enables it to fit many more instruments on the screen,” he explained. “All working and reporting simultaneously.” Three new modules for the Rx were also introduced at IBC, including a combined analyser and generator, a dual generator and a combined analyser, generator and eye and jitter module.
Phabrix made its mark at IBC this year when it was selected to take part in
the ‘What Caught My Eye’ strand for its innovative test and measurement instruments. Nicholls was asked to comment on the success of Phabrix in the very challenging area of broadcast T&M where the industry is dominated by some very large companies.(Pictured: Erica Adams with the SxE at IBC)
& Inca 12™ 12-inch LED Fresnels that shatter the conventional wisdom
With an output approaching a traditional 2K at a fraction of the weight, heat and power consumption, these high-powered Fresnels push the boundaries of LED performance. As designers, not just manufacturers, Litepanels thrives on turning last year's impossible into today's reality.