‘The Campaign for Wool’ is a fi ve year campaign designed to demonstrate wool’s natural, sustainable qualities and supreme versatility. HRH Prince of Wales is the patron of the campaign for its duration in a bid to encourage a more responsible and sustainable way of living; selecting wool as the fi bre of choice which naturally biodegrades over time and won’t end up in landfi ll.


Wool organisations from around the world have come together with wool growers, manufacturers, designers and retailers to show you just how diverse and adaptable wool is. Rowan has been at the forefront in supporting this important campaign by being involved in many initiatives during the Wool Week 2010 and 2011.


This year we are supporting ‘The Campaign for Wool’ with this editorial ‘look book’ feature of young design talent and an online collection of home-ware designed by the Rowan design team using our popular British Sheep Breeds yarns. Rowan is also involved in several exciting events during Wool Week including the ‘Clickety Click on the Clackety Clack’ train from London to Edinburgh and Rowan’s ‘Yorkshire Day’ held at the Rowan Mill.


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