Pure
house as “the power in Carnaby Street.” In the years following this historic accolade the company has gone from strength to strength, winning both critical acclaim and a number of prestigious awards. Lana Constantine, Ariella’s Creative Director and Senior Sales Executive, grew up surrounded by fashion. Her father, the current CEO, worked in the industry long before she was even born. In fact, Achilleas Constantinou is a founder of T e British Fashion Council and a member of the Graduate Fashion Week Industry and Media Board. It seems unsurprising that Lana chose to follow a career in fashion but this was actually not always the case. Lana was actually signed by Matthew Knowles, father of Beyonce, before she broke into the fashion world. When I ask her about her change of direction she happily explains, “Working in the music business was a fantastic experience and I have some incredible memories such as performing with Kelly Rowland in Berlin,
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waterfrontmagazines.co.uk
Couture
Lana Marie Constantine, creative director of Ariella Couture, talks to Waterfront about the fl ourishing company’s heritage and fashion philosophy
ince its formation in 1966, Ariella has been at the forefront of British fashion. In the 1970s a Punch Magazine review hailed the fashion
but the attraction of the fashion world was very alluring and developing and launching Ariella Couture has been exciting beyond belief!” Although Lana is heavily involved in
sales for both the Ariella London and Ariella Couture lines, a typical day at work also includes overseeing the entire development process of the collection, meaning that Lana also sources materials and works with the design team on approving the collection. Lana is the perfect person to talk to about the celebrated brand, having worked at Ariella for eight years, learning about each side of the business and refusing to take advantage of her father’s position in the company. “Starting from the bottom and working my way up has been priceless,” she admits, “I had the opportunity to be involved in every aspect of the business from packing boxes
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