CONTENTS editor’s letter
Burberry has the single largest following of a luxury brand on social networks, with currently over 13 million Facebook fans and 1.2 million followers of @Burberry. The 156 year old brand is successfully using digital to woo a younger, more global consumer and is proving that communicating in the digital world does not erode exclusivity, nor is it simply about direct sales.
The point is Burberry has harnessed the power of social media as a platform for selling their expertise not selling their products. Something Condé Nast Traveler’s @wendyperrin advocates in this issue but moreover will go on to share in detail in the ILTM Americas education programme. Speaking of education, ILTM Americas Buyer John Oberacker @eden4yourworld, says “travel is the greatest education one could attain. It is important to push your own limits and experience things outside your comfort zone.”
In pushing the limits from adventure to design, experience to sustainability, ILTM Americas exhibitors rate first in class. @LaResidenceSA you’ll find daring design you’d expect to see at the Chateau de Versailles rather than against the backdrop of the mountains in the Franschhoek Valley. @AlilaHotels Uluwatu you’ll find the highest level of ecological design and innovations in water conservation in an area striving to recover from a severe water shortage. @Hotel_Cataratas from its perch over the Iguassu Falls guests can venture into the National Park in complete privacy at dawn or dusk, head out white water rafting, get a bird’s eye view over the gorge in a helicopter or experience the Lunar Rainbow at night. @Rodavento travellers are taken off the tourist track into Mexico’s lush mountain valley of Valle de Bravo.
Back to Burberry - they have just opened their largest store on London’s Regent Street. No matter how influential they’ve become online nothing beats the personalisation and human expertise offered by the retail store.
In five days ILTM Americas opens for the first time with 400 attendees from over 40 countries, proving that there’s no substitute to face-to-face relationships, even in wooing a younger more global customer.
Simon Mayle Editor
TheInsider is produced by ILTM Reed Travel Exhibitions
Gateway House, 28 The Quadrant, Richmond, Surrey TW9 1DN Tel: +44 (0) 208 910 7994 Email:
iltm@team.net
OCTOBER2012
4 NEWS We take a look at the latest travel news
6 BEHIND THE BALI FAÇADE
8 LIVE THE LEGEND OF THE FALLS
12 A ROAD TO ADVENTURE
14 AMAZING AMANGANI
16 CONTRIBUTOR Wendy Perrin
18 A WINDOW INTO THE PORTUGUESE SOUL
21 CONTRIBUTOR Travesias
22 INDULGE IN AFRICA
24 TRAVELLER’S TALES Craig Dale
25 CONTRIBUTOR Martin Nahra
26 INTERVIEW John Oberacker
28 CONTRIBUTOR In the Know with Gostelow
Front cover image courtesy of Alila Uluwatu
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