CONTRIBUTOR The Power
Wendy Perrin, Director of Consumer News and Digital Community, Condé Nast Traveler
25TH ANNIVERSARY COLLECTOR’S EDITION
THE VISIONARIES 12 REMARKABLE GLOBAL CITIZENS
I spent this past summer road- testing the latest, greatest smartphone travel apps so I could single out the best for my Perrin Report column in Condé Nast Traveler’s 25th Anniversary issue.
My conclusion? These apps are cool tools – they can save you time and money – but none can transform a trip the way the best travel planners can. Designing a custom-tailored trip is an art, not a science; it requires greater expertise and connections than any digital automated tool can offer.
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Why, then, do digital sources of mass travel guidance – apps, review sites, online travel agencies – get so much publicity, compared with traditional travel advisors and destination specialists? The people who run the big travel sites are adept at optimizing for search engines and wooing online travel influencers. The result is that most expert trip designers have become invisible to the public searching for them.
Many Americans are under the impression that traditional travel agents barely exist anymore. Too many well-heeled travelers don’t know where or how to find the perfect person to plan their trip.
They do a Google search, book their complicated luxury trip through the wrong Web site, and end up with an experience that’s mediocre rather than extraordinary. I believe that expert trip designers need to make themselves visible again and that
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Condé Nast TRAVELER (
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25TH ANNIVERSARY ISSUE | BURMA | CARIBBEAN | HILLARY CLINTON | SLOVENIA | VISIONARIES
September 2012 08434
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