er of Social Media
one of the easiest ways to do this is via social media. It’s very possible to use a blog, facebook, and twitter to establish yourself as an expert in your niche of travel and rise to the top of search-engine results.
How? Here are five quick tips for harnessing the power of social media:
1. Don’t sell products; sell your expertise. Show how well you know your specialty by providing insider information and insights, especially on topics that people do Web searches on.
2. Be honest. By sharing both pros and cons – by saying who a travel experience is right for and who it’s not right for – you establish credibility and trust.
3. Be timely. Weigh in on travel news and give of-the-moment advice.
Designing a custom-tailored trip is an art, not a science, it requires greater expertise and connections than any digital automated tool can offer.
4. Write not just about the sorts of experiences you orchestrate but also the types of trips you won’t book and why. This helps you attract the customers you want while filtering out those you don’t.
5. Remember that it’s not about you – it’s about them. Don’t think, “What can I say to promote myself?” Think, “What can I say that will help and empower my audience?”
By sharing your unique expertise online, you can raise your visibility and get found by all those affluent travelers who are out there today searching for you.
OCTOBER2012
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