4
The Nai l Fi le Autumn 2012
www.BeautyServe.com
Business News . . . Business News . . . Business News Essential polish
OPI has been awarded Best Salon-Brand Nail Polish by Essential magazine.
About OPI nail lacquers, the magazine was quoted as saying: “OPI nail lacquers are the stuff that dreams are made of. The shades range from wearable nudes to eye-catching brights, all the way to real OTT sparkle.”
OPI were also awarded Best In Beauty Icon in Woman and Home’s Best in Beauty 2012 awards.
ABT on the move
Associated Beauty Therapists (ABT) have moved to new, larger premises to support the business’ growth.
ABT now insure over 10,000 therapists nationwide, with membership including £6 million Public, Product Liability and Treatment Risk Insurance – one of the most comprehensive and competitive policies on the market for beauty, nails, tanning, make-up, hair and student cover.
Following their move, theABT team can now be contacted at The Courtyard,Wixford Park, George’s Elm Lane, Bidford-on-Avon,Warwickshire B50 4JS. Their telephone and email remains the same: 0845 017 50 90 /
info@abtinsurance.co.uk
Glossies love Essie!
Essie products have received more plaudits from leading glossy magazines.
EssieApricot Cuticle Oil was named ‘The Nail Oil’ in consumer magazine Woman & Home ‘Best in Beauty’Awards.“Our Essie salons are always remarking on how they love this nail oil and it seems now it has become a consumer favourite!” says Sophie Knight of Essie.
In addition, Essie colour ‘Merino Cool’ picked up Best Nail Polish for fingers and toes in the EssentialsMagazine Beauty Top 100.
CND’s fab four
CND have introduced four new additions to the team. Team CND is comprised of a venerable group of EducationAmbassadors from around the world who flawlessly represent CND’s brand personality. These nail professionals were chosen after submitting bids and being evaluated on several categories including nail skills, nail fashion, creativity and presentation style.
The four new additions to the team include Jennifer Harrison who lives in Tennessee and has been a CND EducationAmbassador since 2004, Sarah Okins who is fromMinnesota and has been a CND Education Ambassador since 2006, Heather Reynoso-Davis who lives inAlaska and has been a CND Education Ambassador since 2009, andMette Steenberg from Denmark who has been a CND EducationAmbassador since 2008.
Members of the team are given incredible opportunities to showcase their skills, including leading at trade and consumer photo shoots, managing FashionWeek nail teams and acting as a spokesperson for CND at notable events.
Going Underground
OPI have been gifting their on-trend shades in goody bags at a recent launch.
A quintessentially British brand, Underground, opened their flagship store in Berwick Street and held a launch event at the trendyWhotel. Underground has been at the forefront of footwear design since the 1980s, when it burst onto the scene with a punk-inspired collection.
Editors and celebrities were invited to celebrate the launch and were each given a gift bag at the end of the evening, which contained OPI shades that they all loved.
Mind the gap
LenaWhite Ltd recently teamed up with beauty website HQ Hair to promote the OPI and LDN: Skins range on the London Underground.
A collection of patriotic advertisements were seen at Bank station celebrating British nails and LDN: Skins, used at London FashionWeek.
Glamping up the festival season
The Nubar Team are acting as the official Nail Brand Sponsors of theVanityVan 2012 Festival Season.
TheVanityVan travels the country attending leading events, offering festival-goers the chance to ‘glamp’ things up a bit with Nubar and Gelicure manicures and pedicures.
Famous faces who’ve taken advantage of the VanityVan’s services include Ferne Cotton and LilyAllen.
Australia’s got talons
Ever the style icon, Jessica fan DanniiMinogue completed her Australia’s Got Talent semi-final look with a slick of Cherrywood.
Proud of her winning colour choice; she posted it on her blog for all to seel.
Sweet warehouse solution
Sweet Squared has appointedMinster Logistics Software as a delivery partner, who will operate a dedicated warehouse management system (WMS) to fully integrate with its existing Enterprise Resource Planning (ERP) and Finance Software Suite.
Samuel Sweet,Managing Director of Sweet Squared, commented: “We see distribution as a tool to connect with our customers.Minster has proved and exact cultural fit. It has a truly holistic approach together with an aspiration to provide a perfect solution that will make improvements across the board.”
Artistic unveils Creative
Director The nail artist of choice for actresses Jennifer Hudson,Mena Suvari and Leah Remini, has been named ExecutiveVice President and Creative Director forArtistic Nail Design.
Based out of its global headquarters in California,Alisha Rimando Botero, a world champion NailArtist and renowned nail educator, will be using her valuable experience to help drive theArtistic Nail Design brand globally.
“Artistic Nail Design is such an exciting brand to be involved with. I’m looking forward to working with the team to further expand its reach, and show people the many creative and exciting possibilities this fantastic range offers, as well as being involved in the development of new colours and products,” she says.
Alisha Rimando Botero.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36