This book includes a plain text version that is designed for high accessibility. To use this version please follow this link.
giving back Barbara Palmer


Caring’s Bottom Line


At SIFE, philanthropy goes hand in hand with killer business skills. And at its 2011 World Cup program, both came with a lot of bandwidth.


A


s executive vice president of SIFE (Students In Free Enter- prise), an organization that


integrates university-level business education with community-based projects, Bruce Nasby has seen what can happen when good intentions are backed up with good business practices. In an Albanian village, for example,


SIFE students have worked with 60 farmers to replace their illegal marijuana crops with medicinal herbs, allowing the farmers to net more than $300,000 the first year. In Vietnam, students helped a women’s textile coop- erative slash production costs by 20 percent and bring their products to new markets. And in Texas, students taught personal-finance and job-application skills to prison inmates, contributing to a dramatic reduction in recidivism — 5 percent for program participants ver- sus 65 percent for non-participants. There are approximately 6,500 more


SIFE projects operating at 1,600 uni- versities in 39 countries, all combining, as SIFE’s slogan sums it up, “A head for business [and a] heart for the world.” Working with faculty and volunteer business leaders, SIFE students learn to collaborate and manage resources. In 2001, the organization launched


the SIFE World Cup, which invites the top team from each participating country to compete for the title of SIFE World Cup champion, judged by a panel of international business leaders. In 2010, SIFE began offering live


webcasts of its annual World Cup competitions, which has exponentially increased the program’s educational reach. Last year, 3,000 people attended the World Cup at the Kuala Lumpur Convention Center in Malaysia. “Kuala


46 PCMA CONVENE SEPTEMBER 2012


Lumpur was a wonderful place,” Nasby said. “But tens of thousands more [SIFE program participants] could not afford to go there, obviously. But they were able to experience the event through webcasting.” Approximately 20,000 people watched the World Cup online during the event, he estimated. As SIFE teams all over the world


watch other teams present their projects,


“many of them will copy each others’ projects and learn from each other,” Nasby said. The presentations remain on YouTube, where they “get passed around and re-clicked and retweeted, which keeps the information moving all around the world, even after the event is over.” Nasby’s responsibilities at SIFE


include raising money and conducting site selection for the annual World Cup events. Because SIFE is a nonprofit, he said, “it needs to be in a location where there are donor prospects to help pay the bills.” Live webcasting has added benefits for SIFE participants, but also added expenses. In Kuala Lumpur, the Malaysian government assisted SIFE in getting local sponsors to help defray costs. “To do that kind of live feed,” Nasby said, “takes an awful amount of bandwidth and a lot of technology.” It’s a trend that Nasby predicts will


only accelerate. Just a couple of years ago, SIFE program participants “might have gotten together to watch the pre- sentations on somebody’s high-speed computer system and a big-screen television,” Nasby said. Today, “young people all around the world can watch from their smartphones.”


. Barbara Palmer is senior editor of Convene.


Giving Back is sponsored by Fairmont Hotels & Resorts, fairmont.com.


BREAKOUT


The Geography of Innovation


The list of SIFE World Cup champions demonstrates that great ideas come from everywhere. Since the event began in 2001, winners have included student teams from Zimbabwe, China, Egypt, Canada, Australia, Germany, and the United States. “We have done this event in London, Paris, Toronto, Barcelona, Singapore, Anaheim, and New York City,” to name a few, said Bruce Nasby, SIFE’s executive vice president.


The annual events are not just a competition. “They are also a celebration,” Nasby said. “What also happens at the international event is that students gain a cultural understanding — when you gather young people from 39 countries, it is an Olympic feeling. They are learning about the religions, cultures, and lifestyles of people from other parts of the world.”


+


ON THE WEB To find out more about SIFE and its global projects, visit sife.org.


Caring Cup College students from 39 countries participate in SIFE’s annual World Cup.


PCMA.ORG


ILLUSTRATION BY BECI ORPIN / THE JACKY WINTER GROUP


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112