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special section


IEG Leading the way in sponsorship solutions


How do some association executives con- fidently grow their corporate sponsorship revenue each year, while others struggle to secure sponsors to underwrite event costs? The difference for many of them — including ANA, ACHE, and PCMA — is the advice they get from IEG Sponsorship Consulting.


Partner with IEG to overcome your sponsorship challenges


• Identify your marketable assets. Do you know which of your assets are of most interest to companies — or suspect that you may have hidden assets that could generate new association sponsorship revenue? IEG can help you determine your most valuable inventory that is appropriate for sponsorship.


• Package your benefits. Based on your specific assets, IEG will provide you with customized sales tools to turn your strongest rights and benefits into compelling association sponsorship packages. IEG helps you target new sponsors, upsell existing sponsors, and provide tailored and relevant packages and sponsorship proposals.


• Value your association sponsorships. With an IEG Valuation Statement, you’ll know for sure what your packages are worth. IEG accounts for tangible benefits, such as recognition in communication vehicles and access opportunities, as well as intangible ones, such as prestige of organization and level of audience loyalty. There is no more powerful bargaining tool.


About IEG IEG is the leader in sponsorship solutions, partnering with top brands and properties to create fresh strategies, evaluate opportu- nities, and maximize results. IEG’s clients rise above competitors, meaningfully engage audiences, and achieve lasting impact.


For more information: Dan Kowitz, Executive Vice President, IEG Consulting — (312) 944-1727; dan.kowitz@sponsorship.com; sponsorship. com/associations


IMEX America 2012 Partnering again with PCMA to bring more value to members


show for the U.S. meetings, events, and incen- tive travel industry, is returning to the Sands Expo in Las Vegas on Oct. 9–11. The show is set to be approximately 25 percent bigger this year, bringing together more than 2,000 hosted buyers and close to 2,000 exhibiting companies from across the United States and around the world. IMEX America kicks off with a whole


A priceless partnership Providing education, networking opportunities, and business value.


After unprecedented success in 2011, PCMA and IMEX are partnering once again for a big- ger and better show at IMEX America 2012, with an emphasis on top-notch education, dynamic networking, and strong business value. IMEX America, now the largest trade


98 PCMA CONVENE SEPTEMBER 2012


day dedicated to professional education on Oct. 8. PCMA’s involvement will center around the popular Association Focus program — an exclusive “conference within a conference” tailored especially for association meeting planners and executives. In total, the IMEX America education program will offer buy- ers and exhibitors a choice of more than 100 workshops, campfires, and other free learn- ing opportunities. Following the exhibition, PCMA members


can stay on for the PCMA 2012 Global Profes- sionals Conference (formerly the Internation- al Summit), which again will be co-located with IMEX America in Las Vegas, on Oct. 11–12. Members are invited to attend this bum-


per-value show either as part of the PCMA/ IMEX America Hosted Buyer program (which includes complimentary travel and accom- modation) or as a buyer attendee — with the same access to networking opportunities, free education, and IMEX America’s online scheduling system (to make appointments with exhibitors at their booths), plus excel- lent rates at the headquarters hotel, airline discounts, and other benefits.


For more information: imexamerica.com


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