SPECIAL NEWS REPORT ViBE boosts bandwidth Tony Tugulu
Milton Keynes-based ISP Powernet has launched a partner recruitment campaign for its ViBE solution, a performance booster that greatly improves the quality of voice and cloud applications over IP networks.
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owernet, now part of the Timico Technology Group, kicked off its channel campaign to 60-plus
delegates at a launch event staged in Bletchley Park, Buckinghamshire (home of the World War Two code breakers). According to Tony Tugulu, Managing Director, ViBE will generate significant hardware and services revenue for partners, with ViBE hardware offering margins in the region of 35 per cent. “This exciting technology enables resellers to deploy SIP trunking and cloud applications to almost any premises over existing infrastructure, and removes some of the stumbling blocks VoIP encounters while giving resellers a margin making opportunity,” Tugulu commented. “With services, it’s up to the channel partner to decide how they want to bundle ViBE to create their own solutions or to define the pricing for which they resell ViBE as a value added service.”
Applications range from bandwidth optimisation of IP voice traffic
through to circuit mirroring for packet sensitive applications such as Citrix, and bandwidth stacking for increased data throughput. The brains behind the solution is technology guru Adam Hill, one of Powernet’s founders and shareholder of Voipex. Powernet has the exclusive rights for sales and marketing of ViBE in the UK. And thanks to Hill’s innovation users can expect a five-fold increase in IP voice call density, better IP voice call quality without jitter, plus greater resiliency, quality and speed of Internet services.
ViBE uses a number of patented mechanisms to cost-effectively deliver high quality resilient data services over low cost data links. Mark Williams, Powernet’s Product Development Manager, noted that ViBE works by enhancing bandwidth capabilities and boosting the performance of IP voice, while bringing about a 500 per cent increase in call capacity. “ViBE is not just a voice product,” Williams explained. “It can apply to anything mission critical whether in the cloud or otherwise.”
Byte level QoS provides a superior user experience, he claimed, because ViBE analyses traffic at byte level to ensure the optimal delivery of data regardless of packet size or type. ViBE also uses tunnel technology and can be encrypted using 128- bit AES, removing concerns about voice snooping. Williams added: “ViBE increases call density by up to 500 per cent without compressing voice data. Measured results include jitter reduction of up to 1000x for voice and data applications. It’s not just about getting huge amounts of data over a link, it’s about sustained throughput for real-time apps.”
ViBE deploys different methods to achieve bandwidth enhancement and increase the quality, resilience and speed of data connections. These methods include Rain Mode, Bandwidth Stacking, Stacked Rain Mode and Active Passive Mode. ViBE can be deployed over any type of circuit to achieve an end user’s connectivity objectives, delivering bespoke next generation services over legacy links, thereby enhancing the base service offering in situ. “ViBE is complementary to underlying technologies,” added Williams. “It brings the best out of them and makes them easier to use. ViBE enables a greater range of data connectivity solutions to be leveraged using copper in the ground. More granular options are available at a wide range of price points.”
Armed with ViBE, resellers can position a wider range of connectivity options at more granular price points to their customers, all with the capability of delivering next- generation services and in turn opening up a new market for additional products and services. According to Williams, ViBE enables IP telephony, Unified Comms, remote access, home working, while also scaling up to address the
enterprise space and WANs. “A key area for ViBE is around snappy access to online applications,” noted Williams. “There is also growing interest in home working and distributed call centres.”
ViBE comes in four flavours – the 600, 500, 300 and 200 series – each targeted at specific markets. The 600 series for example is rack mounted and can process up to 3,000 simultaneous calls. The 500 series is available as a virtual machine that can be deployed in data centres. The 300 series is new to the market and is Powernet’s response to a significant opportunity. Sitting at the heart of the SME space, the 300 series router can be stacked to bond more circuits, providing more connectivity options and greater resiliency. This router incorporates two integrated ADSL2+ interfaces and an Ethernet WAN link. The baby in this product family is the 200 series with two Ethernet LAN and two WAN links.
ViBE is supported by a number of service providers with some already up-and-running, others are in the pilot phase while initial talks with more service providers will boost the list significantly within six months. Also in the pipeline is a release based on technology called ESP which dynamically monitors not just connection speed but also circuit throughput and automatically makes adjustments to ensure optimum application performance.
Tugulu added: “ViBE will be of particular interest to channel partners who are looking to deliver their own service differentiator to their customers. It will be available for purchase as a white label service from a number of service providers so channel partners can bundle it with data connectivity, IP voice and cloud services to create their customer offering.”
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