CONTENTS
6 IP news 14 Conference call
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20 Mixing things up: how a digital start-up got to grips with copyright
Digital start-up Mixcloud had to confront copyright issues early. WIPR talks to co-founder Nico Perez about how to stay out of trouble as a start-up and why the models need to change.
28 How to develop a winning strategy
The history of Viagra and the battle to enforce its patents against attack from generic manufacturers offers good lessons for devising a plan of defence
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34 The lie of the land: extending exclusivity for pharmaceuticals and biotech
Market exclusivity allows innovator companies to recoup sizable investments in the research, development, clinical testing and bringing to market of new products. Isabella Liu, Mackenzie DeWerff and Haitao Sun look at the global situation.
38 IP and energy: going green’s growing importance
‘Green’ is a buzzword that gets applied liberally to describe everything from architecture to politicians, from disposable plates to energy. But how does that translate when it comes to intellectual property, asks Susan Gorman.
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38 4 World Intellectual Property Review July/August 2012
www.worldipreview.com
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