World Intellectual Property Review is published by: Newton Media Limited Kingfisher House 21-23 Elmfield Road
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Te first step is always the most difficult. Very few businesses find immediate success, and online it’s arguably impossible to hit the ground running in a financial sense. For most digital start-ups, it’s a question of hanging in there until you have enough users to start making money, or attracting the right kind of investment early enough in the process for it to make a meaningful difference. Tis is hard enough for all kinds of Internet business, but it’s even more difficult when you rely on providing copyright-protected material to customers, and it’s more difficult again if your users don’t pay you.
For Mixcloud, a digital start-up which allows users to upload DJ sets or radio shows including their favourite music, these two earlier problems were compounded by a third: none of the founders knew anything about copyright.
In this issue of World IP Review, we talk to Nico Perez, one of the co-founders of the company, about how he got to grips with the copyright issue, about what Mixcloud does to keep artists and labels happy, and about the future of licensing music. It’s a fascinating read for anyone interested in what it means to do music business on the Internet.
For many people, the Internet is less about protecting products and more about protecting image, though the line between these two things can oſten seem blurred. We talk to Michel Lacoste, chairman of fashion brand Lacoste, about the company’s efforts to protect its IP both on- and offline, and about how it’s helping ‘Save the Logo’ in a more tangible sense. Te company has invested heavily in conservation efforts to protect various species of crocodile—aſter all, the reptile did provide the inspiration for Lacoste’s logo.
Unfortunately for companies, but not necessarily for lawyers, if you operate for long enough in any IP-based business, you’re likely to end up in litigation. And when it comes to blockbuster patents, that litigation might mean billions of dollars are at stake. We take a look at how major pharmaceutical brands have approached the thorny issue of enforcement across a range of jurisdictions, and how they deal with generic rivals.
Added to this are features on Romania and Turkey, as well as our regular jurisdiction reports, news and people stories. And with the London Olympics just about to start, we’ll be watching closely for intellectual property and ambush marketing news for the duration—as well as watching the sport.
Peter Scott Editor
EDITORIAL PANEL
Stefan Abel, partner, Bardehle Pagenberg
Roberto Arochi, partner, Arochi Marroquín & Lindner SC
Roberto Barchiesi, president, International AntiCounterfeiting Coalition
Colin Davies, director, Intellectual Property Law Unit, University of Glamorgan
Ronald Faggetter, managing partner, Smart & Biggar/ Fetherstonhaugh
Maurice Gonsalves, partner, Mallesons Stephen Jaques
Richard Gough, partner, Baker & McKenzie
Lewis Gould, partner, Duane Morris LLP
Chris McLeod, director of trademarks, Squire Sanders Hammonds
Jacqueline Needle, partner, Beck Greener
Sergio Olivares, partner, Olivares & Cia
John Pegram, senior principal, Fish and Richardson PC
Rebecca L. Roby, senior director of business affairs, Hard Rock International
Pier Luigi Roncaglia, partner, Studio Legale SIB
Mario Soerensen Garcia, founder and managing partner, Soerensen Garcia Advogados Associados
Paul J. Sutton, co-founding partner, Sutton Magidoff LLP
Geoff Wicks, chief executive officer, NetNames
Stephen Yang, partner, Peksung Intellectual Property
World Intellectual Property Review July/August 2012 3
EDITOR’S NOTE Making a start
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