Company News & Late News
Richard Pymm Joins Troy UK Adding to the already great team at Troy UK, we are delighted to welcome Richard Pymm into our Sales and Business Development Team. Richard will be primarily responsible for new and existing membership development. He will also play an active role in developing supplier to membership opportunities both for Troy UK and for Trojan Tools.? Richard brings to Troy over 30 years’ industry experience having worked in
National Sales Management roles at Draper Tools for 16 years, Metabo UK for seven years and for the last five years at the wholesaler, Power Tool Products as Sales Director.
Reply No. 10
Irwin To Launch ‘Buy One, Give One’ Campaign To Celebrate
National Tradesmen Day IRWIN Tools is launching an innovative twin-pack promotional campaign that will allow those who purchase IRWIN hand tools and power tool accessories to ‘show some love for tradesmen’, by giving them an identical tool to give to a friend or colleague. Launching in conjunction with IRWIN’s National Tradesmen Day, the
promotion will run from 1st September until the end of December 2012 and will feature specially produced twin-packs of some of IRWIN’s most popular products, including Professional tape measures, Groovelock water pump pliers, BlueGroove wood drilling bits, Marples chisels and Vise-Grip Fast-Release pliers. Customers simply purchase a specially marked “Buy One GIVE One” tool
pack, keep one of the tools for themselves, and give the second one to a deserving tradesman, friend or colleague. Participating retailers will be supported by in-store POS materials such as dump
bins and posters, as well as specially priced products designed to attract both existing customers and new business through savings of up to 60%. They will also be featured on the campaign website at
http://www.nationaltradesmenday.co.uk as well in direct mail to thousands of tradesmen, all helping drive footfall into store. IRWIN’s
Senior Channel Marketing Manager Paul Jakeway explains: “National
C.K Tools are Conducive for Sales Yet again at the forefront of innovation and design, Carl Kammerling International has introduced the practical C.K Conduit Bush Wrench, designed specifically to tighten conduit bushes even with cabling in situ. Frequent wiring changes are made simpler and safer, thanks to an innovative
head design, which provides a firm grip to all sizes of conduit bushes, allowing them to be tightened or untightened even with cabling in place. This unique feature really sets it apart from the competition and, having received a 100% satisfaction rate from Carl Kammerling’s esteemed panel of professional electricians, is set to fly off the shelves. Guaranteeing outstanding long-term performance the C.K Bush Wrench has
been constructed from special zinc phosphate plated, toughened alloy steel for exceptional strength and durability. And, as with all products throughout the C.K tools portfolio, the C.K Conduit Bush Wrench has been designed to enable continuous use without discomfort thanks to a soft grip, tri-lobe handle providing exceptional comfort and control. Providing strength and flexibility, the C.K Bush Wrench facilitates greater access
in confined spaces, which is sure to see this toolbox essential become a firm favourite amongst professional tradesmen. Set to be a best seller, the C.K Bush Wrench is presented in a convenient and
informative blister pack, which can easily be added to an existing merchandising feature. Displaying images of the product in use, this practical packaging acts as a silent salesman, explaining the features and benefits of this groundbreaking tool. To increase awareness and ramp up
sales, this unique product is also available in a striking counter box holding 10 pieces. This handy counter display, also featuring in-use product images to convey product functionality and key user benefits, will certainly attract attention, driving those all important incremental sales.
Tradesmen Day is our way of saying thank you to the tradesmen of the UK. Whether experienced veterans or young apprentices just learning the trade, these men and women work in the toughest, most unforgiving conditions imaginable to ensure our country keeps going! “To help people say “thanks” or to “show some love” to a fellow tradesman in
their own way, we created the ‘Buy One, Give One’ promotion. Simply purchase a specially-marked IRWIN “Buy One GIVE One” tool pack, keep one for yourself and give the second to a deserving tradesman. Simple.” ‘National Tradesmen Day’ takes place on 21st September and is IRWIN’s way
of officially saluting professional tradesmen, and highlighting the importance of their work to the Great British Public. In the run-up to the September event, IRWIN is inviting trade professionals to
visit them at more than 50 events at trade shows, retailers and merchant branches in order to pick up lots of free goodies as their way of saying thanks and rewarding the hard working trade heroes that keep the country running strong.
Reply No. 15
Mykal Industries Join Forces Mykal Industries Limited are pleased to announce they have joined forces with Zep Europe and are now a key part of their European growth initiative. Zep Europe are a wholly owned subsidiary of Zep Inc (NYSE: ZEP) incorporating Forward Chemicals and Rexodan International. This is excellent news for all at Mykal and guarantees acceleration of their
ambitious plans for development and growth within Retail, Industrial and Own Label sectors with a comprehensive range of Liquids, Powders, Gels, Wipes and Aerosols.
Reply No. 17
Reply No 32 26 ToolBUSINESS+HIRE
www.toolbusiness.co.uk
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