64 SECTOR GUIDE DRESS-UP & ROLE-PLAY RUBIE’S 08453 070707
Rubie’s is a leading distributor of dress- up costumes in the UK, with licences for Disney Princess, Marvel Superheroes, DC Comics, Star Wars, Harry Potter, Monster High, Transformers and more. Perfect outfits for summer
parties include the much-anticipated new Disney Merida costume. Merida is the heroine of the new summer Disney/Pixar blockbuster movie Brave, which is released this August. Rubie’s is offering three styles of Merida costumes
WORLDS APART
Worlds Apart is this year launching the Love My Street range for pre-schoolers aged three and up. Love My Street features play tents, smaller role-play structures and accessories in one pack. Each set recreates a street, with larger play tents such as the shop or cottage packing away into smaller role play structures, like a cooker or till. The new range range includes four unique sets. The largest two, Sweetheart Cottage and Little Miss Boutique (both £39.99) feature a variety of accessories. Girls can play with the cooker, foam cookies, spatula, tray, and fabric apron at Sweetheart Cottage, or use the vanity table, mirror, make up and cape at Little Miss Boutique. Both the Cottage and Boutique pop up tents can be packed away into the cooker and
VIVID IMAGINATIONS
Vivid has a couple of big officially licensed role-play ranges for both boys and girls.
First up there’s the £19.99 Magic Ballerina – Dress Up and Dance with Darcey Bussell set, which promises to bring the magic of ballet into every little girl’s home. It’s constructed in collaboration with the famous English ballerina Darcey Bussell, and includes an instructional DVD, leotard, tutu and a Magic Ballerina book. This allows kids
to dress up as a ballerina before teaching them how to warm up properly and master three ballet routines.
Then there’s a collection of
products focusing on upcoming blockbuster movies The Hobbit: An
JULY 2012
to suit all budgets, from the Classic Merida Day Dress, featuring a blue satin flared dress with gold braid trim, through to two styles of Deluxe Merida Dresses.
One is in a shimmering sky blue with glittering gold character motifs, while the other is in a fetching royal blue with layered organza skirt detailing. For the boys, it’s ‘The Year of the Superhero’ at Rubie’s. And superhero costumes are more popular than ever following the phenomenal success of The Avengers at the box office, which is sure to be closely followed by the release of the new The Amazing Spider- Man movie in July. Rubie’s recommends its new Marvel
Spider-Man and Avengers collection, which includes value-for-money dress- up sets with fabric masks, as well as printed jumpsuits and deluxe padded muscle chest outfits.
0800 389 8591 HABA
Children can immerse themselves in a fantasy world with Haba’s role-play and dress-up items that will inspire even the littlest of imaginations. Dungeons and Dragons fans can head into battle with Haba’s range of Henry Strong dress-up items including Strong Armour and Strong Helmet. Kids can even flip the visor down on the latter to really get into the role of a knight.
Enhancing the collection
is a range of accessories; the Strong Sword, Strong Lance and also Strong Shield, which will provide extra protection from the fierce Spiked Mace.
BANDAI
Bandai has a trio of role-play ranges based on gargantuan kids’ TV licences available this year. The Power Rangers Super Samurai
range will launch from July to complement the new Nickelodeon TV series. Key role-play items include the Power Ranger Masks, the Black Box Morpher and the Spin Sword with sound.
make-up counter. Plus, they have roll- down doors and heart-shaped windows. There are two smaller sets, Penpal Post Office and Cupcake Corner (£19.99). Girls can sell through the window to ‘customers’ at Cupcake Corner, or post their letters and buy stamps at PenPal Post Office. Both sets fold down into the till and post office counter for smaller play.
01483 449944
Unexpected Journey and The Hobbit: There and Back Again. These are perfect for boys and especially those who are fans of Lord of the Rings and the fantasy genre.
The range includes
several role-play products, such as the Dwarven Battle Axe and
Deluxe Sting Sword. The latter
features a blue glow, just like it does in the films. Other toys based on The Hobbit licence include action figures and playsets, mini collectable figures and Board
Games, which retail from £1.99 up to £29.99.
The Hobbit: An Unexpected
Journey launches in cinemas on December 14th this year, while The Hobbit: There and Back Again is out on December 13th 2013.
The Black Box Morpher is the new morpher seen in the series – kids simply load the included disc and press the button to activate sounds from the show, and see the disc rotate. From August, the Ben 10 Omniverse range will be launched at retail to accompany the brand new series
BLUW TOYS
Kids and Star Wars lovers can super-size their imagination and become their favourite sci-fi characters with the Star Wars Air Hedz. These are the latest inflatable dress- up kits from Bluw Toys and are available to stock now. There are three kits to collect, and
0161 304 9555 To finish the scene,
boys can rescue the princess and whisk them away on the back of a trusted steed – also known as the Henry Haba Strong Hobby Horse. For a swashbuckling
adventure, parents need look no further than Haba’s new Captain Charlie Jacket and Belt, featuring a realistic gold buckle and quality detailing on the coat. To complete the look, there’s a skull and crossbones hat that has a detachable
beard. And no pirate would be without his trusted Captain Charlie Parrot and Captain Charlie Sword, of course.
08456 028782
launching on Cartoon Network. Products include the Omnitrix Challenge and the Omnitrix Touch. The former includes ten mini alien
figure accessories. Load three of these alien figures into the Omnitrix and children can launch them to battle against their friends. Meanwhile, the Omnitrix Touch includes a touch screen which activates light, sounds and alien phrases. The sound box from the 15cm figures can also be combined with this Omnitrix to also unlock new phrases. Finally, there’s the ThunderCats
Deluxe Sword of Omens and the ThunderCats Claw Shield and Sword Set which accompanies the TV series. The Deluxe Sword of Omens has an extending blade, light-up ThunderCats logos and that iconic phrase. Altogether now:
“ThunderCats, Hoooooooooo!” 020 7627 1268
with one quick blow of air, children can either become the infamous Sith Lord, Darth Vader, a feared Clone Trooper or the wise Jedi master, Yoda.
Each kit comes with a giant piece of headgear and an accessory, such as the Clone Trooper’s blaster.
They can be worn either as part of an outfit or over normal clothes. Bluw says the Air Hedz kits are perfect for birthday parties and for playing around with friends, so blow them up, put them on and get ready for super-sized fun from a galaxy far, far away. The Star Wars products join the full collection of Classic AirHedz. This includes the Cowboy Hat and Pistol, Fireman Helmet and Axe, Alien Head and Hands, Robot Head and Blaster, Pirate Hat and Sword, Nurse Wig and Medicine Bag, Princess Wig and Wand, and the Popstar Wig and Microphone.
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