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58 SECTOR GUIDE CREATIVE PLAY CHARACTER OPTIONS


Orbeez consists of little tiny orbs that grow in water. With the Orbeez Light- Up Heart and Star assortment, girls can watch as the colour changing LEDs within change the colour of the Orbeez with a myriad of light effects. Alternatively, girls can create a


moving light show with the Orbeez Magic Light-up Globe. The swirling Orbeez, color-changing lights and movement create a light show on the ceiling above.


The whole Orbeez range is already a hit in the US and with heavyweight TV support and PR campaigns, Character anticipates sales success will be quick to follow in the UK, too.


RMS INTERNATIONAL


RMS International is a professional multi-national trading company that successfully sources quality, volume merchandise in a number of special markets.


The company’s flagship brand Grafix


has a range of children’s arts and crafts activity sets, all new products for spring/summer 2012. They aim to inspire creativity and play value at a competitive price. Products include Crystal Tattoos and


Jewellery Set, which allow young girls can get creative and design their own crystal tattoo. Big Box of Craft is crammed full of craft favourites designed to allow children to creatively express themselves. Make Your Own Zoo Animals features four different animals: a bird, monkey, lion and rhino. Make Your Own Sets lets girls make their own jewel hair slide, beaded rings, key ring charm and beaded bracelets, whileMake Your Own


Monsters is a scary monster design and craft kit.


INTERPLAY


For 2012, the myStyle range will see a substantial extension, as the collection will double in size with new projects such as the myStyle Gorgeous Girly Cushions and Union Jack Cushions. Other new items include the myStyle Designer Jewellery Kit with colourful clay and quality components provided to make necklaces, bracelets, earrings and pendants. The myStyle range will be supported


by strong marketing and TV again this year, with myStyle Deluxe Charm Bracelets, the brand new Designer Jewellery, and Shrink Craft Jewellery as the key television advertised lines. A girl’s print press campaign will take


01628 488944


place throughout the second part of the year to raise more awareness among the core market.


August will see the


release of the innovative new Technokit Rivetz collection, which uses a patented Rivetz Gun


to snap and fix decorated pre-


cut card pieces together to create giant models of a Dragon, giant Hornet and a red, black and white Racer. Another addition will be a range of


group activity kits ideal for children’s parties, called Craft Party. Each kit contains everything required for six children and provides a creative project to complete and take home. Themes include Mad about Ponies and Treasure Box.


0161 633 9800


Glamorous girls can bling their things with Blingles. These diamante stickers can be used on a variety of surfaces. Girls can create sparkling shapes on items such as notebooks and mobile phones and give their possessions a little of bit of personalised bling, Giving both boys and girls a chance


to get creative and messy is Turbo Spackle, the new kids’ version of silly string. The trigger handle is designed to make it easier and more fun to shoot the Spackle, which can reach over 17 metres. Repeat purchases are encouraged with refills also available.


0161 727 8182


Make Your Own Flowers and Butterflies allows children to, cut and create butterflies with an extensive range of materials.


5 in 1 Activity Set is an assorted activity set, including sponge painting and sand art. Other products available include Mega 2 in 1 Pack, allowing children to create cool custom jewellery; Decorate Your Own Bangle Set; Make Your Own Car and Bus; and Furry Fun Twisters. Price points range from £1 to £10.


THUMBS UP


ThumbsUp’s new range of model airplanes includes four classic models based on historic aircraft; fighter jets, iconic WWII heroes and air-show acrobatic planes. The construction process is designed to be quick and easy for children to manage themselves with simple slot together parts, without the need for messy glue or tools. Once complete, the


lightweight models planes are safe to fly indoors and out (subject


VIVID


Moshi Monsters is coming to Crayola with Color Wonder (£6.49), which offers colouring which never goes outside the lines. Giant Colouring Pages (£4.99) contains big Moshi line art. The Colouring & Activity Book (£4.99) is filled with Moshi colouring pages and activities and has built in marker storage. The travel-sized Mini Colouring Pages (£3.99) is equipped with 80 pages to colour in their favourite Moshlings. Crayola Moshi Monsters also introduces Mosaic Madness (£12.99) for creating 3D art. Following fantastic sales in the US, a new category will launch for back to school from Crayola called Dry Erase. Washable Markers (£3.99) or Crayons (£3.79) can be used on the Dual Sided Board (£9.99). Kids can create art, wipe away, and then create again. The range also includes glossy, colourful books (£5.99 each), filled with learning activities, as well as monster-themed Flashcards (£5.99 each). The Dry Erase Zany Play Activity Centre (£14.99) contains eight activity templates, four Dry Erase crayons and an eraser.


JULIE ANGEL


Julie Angel & Co products are made to encourage children to design, paint and draw. Over the last five years, the company has developed five products and the Young Fashion Designer is the first to be launched. The product comes in two age ranges: for eight to 12 years and 12 to 16 years. The product is aimed to encourage design, so there are examples and then templates for children to create. There are five colour pencils attached to the front. The pencils are can be blended to get eight colours and some variations.


01438 449 944 The Crayola Glow Book (£27.99) lets


children draw on four clear plates for multi-layered effects with variable light settings that combine with special markers for glowing, animated pictures. The Scribble n Wiggle Pen (£14.99) incorporates any coloured Pipsqueak Marker into its battery-operated pen and features a range of different wiggle movements that can be controlled at the touch of a button.


Doodle Dotty (£16.99)


is pre-programmed with hundreds of spiral patterns. Kids hit the go button and watch as Dotty creates patterns, and then colour them in. Autumn also sees the launch of the Crayola Creations’ Jewellery Boutique (£22.99), a jewellery making design centre, with a mixing wheel where dough colours can be blended together and shaped to create swirly patterned


beads which can then be linked together. Following the launch of the Catwalk Creations range, comes the Catwalk House of Fashion play-set (£29.99) which lets girls design two different fashion ranges for summer and winter and design their own store.


07787 534984


Instructions of how to blend are included. The pencils are made by the famous UK company Derwent. The supply chain is all UK-based.


Future products include watercolour for children and Drawing Cool Stuff featuring iPod, Smart Car, Skateboard, Ferrari car.


All will be featured at the NEC Spring Fair International 2013.


The company intends to complete a round of promotions and has had samples made for retailers to try at 61 per cent mark up and then report the market response.


020 8839 8847


to space and wind conditions). The planes are easy to fly and are powered by elastic bands – three of the models use wind-up propellers (the Sentinel comes with an automatic wind-up gun), while the glider style Hornet is launched using an elastic catapult.


JULY 2012


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