52 SECTOR GUIDE CREATIVE PLAY HASBRO
Play-Doh is the brand that aims to encourage fun, hands-on creative exploration in children aged two to six. From Play-Doh sweets to swirling ice-cream sundaes, the 2012 Sweet Shoppe line of products has broad appeal. Parents can help their child develop fine motor skills with the colourful play-sets,
including Candy Cyclone and Magic Swirl Ice Cream Shoppe, and children can to make their favourite colourful ‘treats’ with Play-Doh compound. Parents can also encourage creative play with Play-Doh with two new segments for autumn/winter 2012. The Play-Doh Disney Princess line includes the Prettiest Princess play-set, which invites girls to help Aurora, Belle and Cinderella get ready for the ball, creating and customising each Disney Princess character’s dress with sparkle Play-Doh compound. Meanwhile, Rapunzel sits
perched on her tower and her hair grows with Play- Doh compound.
020 8569 1234
Play-Doh’s Diggin’ Rigs construction line allows kids to dig, smash, and build with ‘Terrain’ Play-Doh compound and vehicles. Buster The Power Crane is the centrepiece of the Diggin’ Rigs segment and he has all the right tools for the job. His button- activated voice encourages interaction and play, and when kids push Play- Doh compound through
the crane more lights and sounds are activated. Buster The Power Crane is a fully functioning toy vehicle, but is also packed with ten different Play-Doh tools to dig, build and smash for any construction job. The Play-Doh Sweet Shoppe, Disney
Princess and Diggin’ Rigs lines will be fully supported with heavyweight TV advertising from August through to December.
TOMY
Aquadoodle, Tomy’s pre-school drawing with water range, is suitable for boys and girls aged 18 months and up. The 2012 collection of Aquadoodle Large and Mini Mats has been expanded with a mixture of licensed and non-licensed products.
The special Aquadoodle pen is filled with water, and when doodled with colours magically appear on the mats. When the water dries, the doodles disappear so the mats can be reused again and again with no deterioration in play value. Kits include Classic Aquadoodle,
Rainbow Aquadoodle and Animal Magic Sounds Aquadoodle. As little ones draw on the Rainbow Aquadoodle mat using the Aquadoodle pen or one of three
SPIN MASTER
Moon Sand is the ‘never dries out’ play sand for indoor use. Launched in 2007, the brand offers creative play patterns for kids aged four to six years-old and became the number two Re- useable Compound in 2011 (NPD EPoS). For 2012 Spin Master launches
GOLDFISH & BISON
Tutti Frutti is a compound scented with the fragrances of fruits and sweets. The soft and pliable Tutti
Frutti play dough comes in sets which help children make colourful creations like cakes, burgers and sweets. Tutti Frutti is made from all
natural ingredients and is completely safe – should a child be tempted to nibble it, they will soon be put off by the sharp taste. Tutti Frutti can be played with over
and over. It is water-based, so if it dries out a little water and it will make it soft and pliable as new. Tutti Frutti will be available from September in seven colourful play-sets, each retailing for £7.99. The collection has been awarded the
2012 Creative Play of the Year Award in the Creative Toy Awards 2012 organised by Creative Child Magazine. Also available from September,
Techno Art is a range of rocking accessories for creative music fans. The Techno Art Beat Box (£19.99) is a
trendy speaker set for iPod and iPhone which can be painted and customised. Powered by an Apple device, the lightweight Beat Box is suitable for travel.
JULY 2012 020 83262626
the Moon Sand Castle. Kids can sculpt towers and turrets and complete their creation with a regal king, queen and royal treasure. The play-set will feature three colours of sand – grey, blue and red – a selection of ten moulds and a sandbox for contained play and handy storage for cleaning up.
FLAIR
The Techno Art Speakers Creation (£14.99) makes speakers in a stylish pink or a red/black design.
First fold to create the cubed speakers and then customise them with stickers and paint. The Techno Art Earphones Jewellery
Creation (£19.99) turns headphones into a fashion statement. Headphones are customised with colourful beads with white, purple, pink, black colours available. With the USB Bracelets (£14.99), style conscious girls can store all their music and look great in one go. Available in fashionable green, purple and dark pink colours, the USB bracelets can be customised with sparkling beads.
The Flair creative play portfolio is upcycling this autumn with the re- introduction of Paper FX. The craft kit lets girls transform scrap and decorative paper into creations such as bags, purses and boxes. Paper FX will be supported throughout autumn with heavyweight TV advertising and a range of marketing activities. Joining the My Clippy range in the autumn is the Pocket Creation Station, which allows girls to create cards using the disco-themed papers. Layer up the cards, then pop the cards into the clear plastic pockets and use the Creation Station and the special clips to join pockets together in any arrangement. The brand is supported with a dedicated My Clippy website, a targeted PR campaign and heavyweight TV advertising throughout 2012. For younger children Inkoos are
quirky, cuddly characters that are coloured with the washable markers supplied. Inkoo can be washed clean to
01628 535 000
Priced at £19.99, the Moon Sand Castle
complements the range as a
Christmas activity item.
Also new is Dr
Dreadful Labs, where kids can create horrifying treats to eat. From Bug Labs to Snot Shots and Wax
Snax, there’s lots of
delicious goodies for starters, before moving on the Stomach Churner and Zombie lab for a warts and all, edible extravaganza of goo, brain matter, zombie skin and puke. Dr Dreadful will be supported by a strong PR plan and the Zombie Head will be the feature product in the TV commercial, on screens from October.
020 8643 0320
start the creativity all over again. It will be backed with a TV campaign, heavyweight PR and a dedicated website. Re-launching this autumn with a new design, Shaker Maker will be available in Disney Princess, Me to You and Minnie Mouse guises. Further extending the Shaker Maker family this autumn is the Shaker Maker Sand Art Pro. Girls can peel off sections of the picture card to create sand art pictures. Initially launched as a Disney Princess craft kit, more licences will follow and the range will be TV supported.
020 8722 7300
stampers, rainbow colours appear. Licensed Aquadoodle large mats to launch later in 2012 include Raa Raa, Disney Princess and Winnie the Pooh. There are refreshed styles of Mini Mats for 2012, along with reduced price points. New Playtime Mini Mats sit alongside popular licences including Peppa Pig, with Disney Princess and Chuggington also available now.
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