56 SECTOR GUIDE CREATIVE PLAY SCHOLASTIC
The Klutz range features over 100 products aimed at boys and girls aged four to eight years-old.
Originating in California, Klutz is founded on a ‘you-can-do-it’ approach intended to help develop creative confidence and make it easy and fun to try new things. The new packaging coming in the autumn is designed to
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make the products more stackable, easier for retailers to display and more durable, and give the products a higher perceived value.
Many of the Klutz kits are available in six copy display packs. There are also in- store spinners available. New products which are launching this autumn include Star Wars Folded Flyers; Twirly Qs; Doodle Journal: Write in White; Mini Capsters Jewellery; Fashion Forms; Gotcha Gadget; Spiral Draw; Window Art; Beaded Bands; Flying Paper Dragons; Paper Fashions; and Twirled Paper. For more information about the whole
range of Klutz kits, email
sales@scholastic.co.uk
HABA
Haba has a number of products which provide an introduction to creative play. The Geo Shape Tack Zap includes a cork board, wooden hammer and metal tacks. Each themed kit has a range of colourful wooden tiles which can be tapped into place to create a picture. The Moo and Baa Tack Zap features 45 colourful animals and scenery pieces, while Springtime Butterflies Tack Zap has character faces and an assortment of shapes to create butterfly pictures and scenes. Also from Haba and designed to challenge young children’s creativity is a range of delightful wooden threading
0161 304 9555 GOLDEN BEAR
Golden Bear’s Mike the Knight collection includes Mike the Knight’s scroll maker, a take-along desk with an erasable white board to draw on and a five metre paper scroll of line drawings for colouring-in. Further additions include the Paint-your-own Mike the Knight Money Box, which comes ready to paint with the six colours provided and a roll of stickers to decorate it further, or the Mini Dough set, where children can create their own Mike the Knight character with one easy set. Golden Bear’s pre-school creative collections stretch across many popular licences in the portfolio including the BAFTA award winning Peppa Pig. Kids can save for a rainy day with both Peppa and George with the Paint-Your-Own Money Boxes. Alternatively,
recreating favourite scenes from many pre-
RAVENSBURGER
beads in many shapes and sizes to appeal to both boys and girls. Choose from popular themes such as the Flower Children Beads and the Traffic Beads kit, complete with a range of vehicles and road signs.
BRAINSTORM 01200 445113 Mostaix is available in two sizes.
Mostaix is a creative and educational range of art and craft products where children make mosaic style pictures. Using small plastic tiles of different shapes, children can build up pictures, graded to their age and ability. The snap in pieces stay in place without the use of glue or ironing. The real-size pattern is followed to make the picture, but the pieces can be taken out to make another design.
JOHN CRANE
This year John Crane welcomes B to its portfolio. The arts and crafts brand is a departure from the company’s traditional wooden toys. You Hue is an art centre which
features ten chunky washable marker pens, useful storage pouches on either side, a lift up storage lid for protecting new works of art and also a flat surface to create them on. Alternatively, kids
can create over and over with Toulouse- Laptrec. This is a never-ending drawing toy that will keep children entertained.
JULY 2012
The Red Ribbon Series has 1,332 pieces and is suitable for children around the age of eight. There are eight designs to choose from including Horse, Panda, Kitten and Dinosaur. The Silver Ribbon Series has 4,440 pieces and will appeal to craft enthusiasts. There are four different pictures in this series including Tiger and Red Fox.
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The magnetic sketch board comes with four magnetic animal stamps and a handy stylus that fits into the cubby when not in use. It is also attached to a pillowy beanbag to rest on laps. All B products come with minimal, recyclable packaging.
Winner of the Best New Toy in the Creative Category at this year’s London Toy Fair, Aquarelle brings a new technique to the arts and craft sector. Forget the traditional painting by numbers technique, where paints overrun the lines. With Aquarelle the design is embossed onto the painting boards in water repellent lines, so the outlines of the image always remain crisp and clean. There are no tricky numbers to follow either, as it’s up to the artist what colours they want to paint. There is a guide on the pack, or colours can be mixed using the liquid watercolour paint, following the colour guide provided. Aquarelle is available in Maxi, Midi and Mini formats.
BIGJIGS
The Bigjigs Toys’ junior art easel encourages children to paint masterpieces fit for a gallery. The stand up board has a whiteboard face one side, where a paper roll can be fixed ready for painting and a chalkboard the other side, where coloured chalk is included. The easel comes complete with a paper roll, four primary colour paint pots, coloured chalk and a board eraser. Bigjigs Toys creativity range also extends to pin boards where children can create pin pictures with the Pin a Shape and Farm Pin a Shape boards. The bold board and pin sets will help young children develop visual and coordination skills, while allowing encouraging creative juices and spark
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school shows such as Ben and Holly’s Little Kingdom, Poppy Cat, as well as Peppa Pig and Mike the Knight, is possible with both full-size and travel versions of Golden Bear’s Sketchy Fun toys. Children can draw pictures with the tool provided and when finished, erase and start again. They can also re-enact adventures with the Stick on Felt set, complete with flocked board and 28 colourful felt pieces. All ranges will be supported with TV advertising and marketing and PR.
The Maxi and Midi formats contain
three different painting boards, five mixable watercolour paints, a colour mixing palette, pipette, brush and a painting guide. The Mini format is an ideal pocket money buy, and contains a painting board, three paints, mixing palette, pipette, brush and full instructions. Titles include World Cities, Safari, Dolphins, Flowers and Horses. All are suitable for ages eight and up.
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by creating pictures using a wide variety of shapes and colours. Bigjigs Toys is continuing to build its
arts and crafts product portfolio, where a wide range of templates and stencils are available for drawing around or decorating to use as props or gifts. For more information on the range, visit
www.bigjigstoys.com.
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