54 SECTOR GUIDE CREATIVE PLAY JOHN ADAMS
Leading the new additions to the John Adams craft portfolio is Waggle Tagz, which allows creative girls to decorate and
personalise printed images, which the Tagz studio then laminates to transform them into 3D, motion and
morphing tags. Messages can be added to the back and the finished tags can be clipped onto bags, keys or gifts. Also available is Fuzzles. Girls can design their own fashion accessories, bracelets, necklaces and hairbands out of felt with this creative set.
THE IN THING
This June saw the pocket money experts, The In Thing introduce Moshi Monsters Magic Choc. Made from 100 per cent Belgian Chocolate, Moshi Monsters Magic Choc is created so that the chocolate remains flexible and can be
MAPS TOYS
Yummy Dough is a modelling material that allows young children to get creative in a tasty new way. Kids simply add water to the powder mix to create a mouldable Yummy Dough mixture.
BANDAI
New to Bandai’s Harumika summer fashion collection is Pop Diva, which invites young girls to design dresses and outfits inspired by their favourite pop stars. It includes one purple dress form, two differently shaped skirt attachments and a selection of funky materials for creating that stylish pop princess look. The core Designer Dress Forms are consistently a top ten craft item by value in NPD and the three new sets in the assortment for 2012 give girls more scope for their fashion shows. For the first time, different coloured dress forms have also been used in the Style Starter sets for stronger shelf appeal. In another colour change, the popular Style Studio storage carry case has now been launched in a cerise
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The pre-cut shapes can be stacked and glued together and then threaded with beads to complete the design. Comes with a
workstation to stack shapes, or wind tapered shapes to create cool tubes.
SuperGrafix is the kit
designed to make drawing easy. It is a completely redesigned product with refreshed packaging for 2012. Kids look through the patented optical viewer at the object they wish to draw and watch as the pen appears, guiding the user as they trace the image. Suitable for travel.
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squished, shaped and eaten. The collection includes two different size packs; 100g (£4.99) and a 225g (£9.99). Each pack comes
complete with milk, white and dark chocolate, plus an anti-bacterial hand wipe sachet to ensure a hygienic creative play time.
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Once the dough has been moulded into different shapes, it can then be baked and eaten. The Yummy Dough mixture now comes in new tubs which are designed to drive impulse sales and comes in four different colours – red, blue, green and yellow – which can be mixed together at the powder stage or when the dough is moulded to create different colours to create with. The product can be eaten raw or baked.
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colour. The Harumika TV brand advert will be refreshed this autumn to promote the ease of the wrap and style technique and to focus on the launch of Pop Diva.
A new Harumika FSDU is also
available and Bandai will continue to run demonstrations and workshops to drive brand awareness. Badge It made a successful return to
the art and craft market last year and it is now a top five performing line in the Craft Kits category in NPD. In PR, Badge It! and badge designs for newsworthy events such as the Diamond Jubilee, Euro 2012, the Olympics and Britain’s Got Talent have all been mailed out to key press and promoted via social media. Badges of Kylie Minogue made using Badge It! were also featured on the
cover of her new album. MGA ENTERTAINMENT
Girls can get creative with MGA Entertainment’s Moxie Girlz Glitterin’ Style dolls (£15.99), by designing sparkling fashions using glitter by number stickers. The dolls’ outfits, hair and accessories can be decorated again and again to create new looks. Girls can customise their own outfits with the stickers provided, making them stand out from the crowd. Dolls available in the range include Avery, Kellan and Sophina. Moxie Girlz Glitterin’ Style dolls are suitable for ages three years plus.
New for autumn is Moxie Girlz Bendy Braidz dolls (£19.99), which allow girls to express themselves creatively by designing sparkling hair styles on their dolls.
DKL
DKL Marketing is the exclusive UK distributor of Hama beads. A wide variety of bead colours start
from as little as £1.99 with complete design sets starting from £6.99. New items include the Wild Animals
set, Trucks kit and the Let’s Dance set, all containing more than 4,000 beads. For more creative minds are the 3D Flower Girls & Robot Mobile Kits, and for girls there is the Fashion Jewellery bracelets and hair Clip Holder. The licensed Disney sets remain a
strong part of the range featuring well known Disney characters like Francesco & McQueen from Cars 2, Buzz Lightyear, Tinkerbell and Disney Princess. The Giant Open
Gift Box offers a huge choice of bead craft creativity. For groups, larger families or even parties is the Group
LITTLE TIKES
Kids will be able to colour straight on to the Bright View Easel’s see-through windowpane, filling the whole screen with colourful artwork or doodles using the two sets of paints and four art brushes. When the picture is finished, the plastic windowpane can be simply wiped clean with a damp cloth, and the fun can begin all over again. The easel has a clear, easy-wipe windowpane and a useful artwork clip. Alternatively kids can
secure one of the included picture guides behind the windowpane
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under the sturdy artwork clip, and then trace and colour the image on to the see-through pane, or simply use the clip to hold pieces of blank paper. The Easel’s clear screen is also suitable for playing games like noughts and crosses, with one person on either side of the windowpane. There is also a large bottom tray providing ample storage space for paints, brushes and other art supplies. The Bright View Easel can be tilted and adjusted to two heights to accommodate siblings and growing children.
0845 0533 333 The doll also comes with hair glitter
and jewels to decorate the hair. Moxie Girlz Bendy Braidz dolls are suitable for children aged three years plus. MGA is also adding a
new creative range to the popular Bratz dolls this autumn, with Bratz Crystalicious Deluxe (£19.99). Girls can create trendy beaded and crystal hairstyles, with the fashionable hair
accessories included with the doll. It also comes with a real working hair dryer to use on the doll, glitter hair gel, a crystal bead strand with glitter tinsel hair, hair clips, special jewel
stickers, shimmer flowers to decorate fashions and hair, and a star brush. Bratz Crystalicious Deluxe dolls are suitable for children aged six years plus.
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Set, with a suitcase packed full of beads, pegboards and books. For ages three plus are Maxi Beads, a bigger bead design which is easier for smaller hands to use. These kits provide an introduction to the Hama range with their attractive designs, such as free-standing ducks, clowns and dolphins. As with all DKL ranges, Hama is backed by a full in-store support programme, high profile marketing campaign and dedicated planograms designed to drive Hama consumers into your store.
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