NEWS Big changes to Musikmesse format
Organiser plans changes to layout of event to cut down on the amount of legwork for visitors and exhibitors BY ADAM SAVAGE
MUSIKMESSE IS looking to introduce a new hall layout for the 2013 show, which will include changes to the Wind, Bow, Tab, and Pickup areas. To make getting around
the venue easier for visitors and exhibitors, the organisers are planning to centralise the exhibition halls around the Agora outdoor area. To make this happen, brass, woodwind, harmonicas and accordions will now be located in Hall 4.1, while stringed instruments will move to Hall 3.1, putting them closer to publishers and acoustic guitars. The ground floors of both halls will provide the new
setting for electric guitars, bass guitars and accessories, which will move from Halls 4.0 and 4.1. Hall 4.0 will focus exclusively on brands from this product segment,
whereas other exhibitors from the sector will be located in Hall 3.0, together with percussion companies. “The great atmosphere at Musikmesse 2012 and the
Rotosound straps for cash
ROTOSOUND HAS launched its Mega Strap Deal, giving dealers 24 free webbing straps when they buy 36 leather and/or suede straps, as well as a free stand and header board. The free products have a
retail value of £150, while the combined value of all the straps on the stand is £985. Rotosound’s leather and suede strap range features a wide choice of designs. The woven straps are made of a
“tough, yet soft” and lightweight fabric that comes in a variety of colours and patterns. “We are constantly
looking for ways to help our dealers effectively communicate our products in a distinctive way, while also offering them added value. This deal is just such an opportunity,” said Rotosound chairman Jason How. The straps and stand are available immediately.
optimism prevailing in the sector cannot disguise the fact that certain segments of the market are under considerable economic pressure. Changes in the
HÖFNER AND Barnes & Mullins have announced the limited edition Jubilee Violin Bass. The guitars are based on the instrument played by Sir Paul McCartney during the Diamond Jubilee Concert. The bass was handmade by Höfner and sent to McCartney in time for his headline slot. There will be only 60 issued in the series and they will retail at £750.
Barnes & Mullins: 01691 652449
exhibitor structure cannot be compensated for solely by new exhibitors and bigger exhibition stands,” said Cordelia von Gymnich, vice president Messe Frankfurt. Wolfgang Lücke, Musikmesse director added: “For some exhibitors, adjustments and changes will certainly be unavoidable and we would like to thank all concerned for their understanding and cooperation. We will keep any inconveniences to an absolute minimum and at the same time take into account all requests and wishes. Therefore, we are informing our customers at the earliest possible time and inviting them to exchange ideas with us for the planning.”
8 June 2012
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