NEWS
MIA’s Allianz alliance
Insurance specialist Allianz sponsoring the MIA means discounted rates for members and more….
BY PAUL MCMANUS
ALLIANZ MUSICAL Insurance is introducing better deals for all MIA members in an effort to drive more musicians/bands/orchestras to protect their instruments, while providing a profitable and sustainable revenue stream for retailers, manufacturers, brokers and music education centres. Through this
new partnership, Allianz will do more to support and revive the UK’s music economy. Lot’s of
“
support for the UK’s musical instrument industry. Allianz will work with each
Lots of exciting things are happening at Allianz with Kevin Steel joining as the new sales and marketing manager.
exciting things are happening at Allianz Musical Insurance with Kevin Steel joining the team as the new sales and marketing manager. Kevin’s 20 years of experience in
the music industry, including roles at Roland and Sound Control, will help align Allianz’s offering to suit the needs of musicians. One of the first initiatives Steel has set up is the sponsorship of the MIA, in an effort to show stronger
instrument retailer to create an individual commission for referrals agreement, allowing MIA retailers to earn commission from referring their customers to it. This will be supported by complimentary Allianz Musical Insurance promotional materials being supplied, as well as a range of online banners for retailer websites (using unique tracking codes to ensure accurate attribution of sales back to the retailer).
All MIA member companies (and their employees) who wish to insure their own personal instruments with Allianz Musical Insurance will receive a 20 per cent discount on their premium.
The discount will apply for MIA members for the duration of the sponsorship. For more information about
working with Allianz Musical Insurance, please call 0800 197 5783.
The MIA is the trade body for the UK musical instrument industry, servicing and representing the interests of manufacturers, importers, publishers, retailers and supporting businesses.
Sign up for the MI Pro Newsflash service at
www.mi-pro.co.uk July 2012 19
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