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ANALYSIS | MARKET TRENDS |


Table 1 Top ageing-related concerns


WOMEN AND MEN Memory Eyesight


Weight management


WOMEN Wrinkles


Hair (colouring) Skin elasticity


General anti-ageing (OTC products)


OTHER MAINLY-FEMALE PREOCCUPATIONS Skin resurfacing procedures Botox injections


Liposuction/facelift


MALE-DOMINATED PECULIARITIES Hair loss


59% 54% 53%


59% 58% 55% 41%


10% 8% 4%


(5% of wealthy men have tried grafts, transplants or medication)


Source: Luxury Institute Survey of Wealth, Americans (Spring 2012)


Men are as interested as women in grooming and presentation, and


increasingly so in improving skin quality or adding volume.


had grown. The CPSA only started


auditing sales in 2008. That year, AUS$300 million was the market value of non-surgical cosmetic treatments locally. The reasons for this more-than-


doubling of sales, according to CPSA president Dr Gabrielle Caswell, are numerous. However, one of the primary factors is the availability of new products and procedures that are less invasive, more effective and less expensive, she says. 'This makes them both more appealing and accessible to patients.' Fractional lasers for skin resurfacing are


a case in point. When compared with conventional ablative lasers, the new technology penetrates to deeper levels of the skin, while also allowing it to heal faster. Fractional lasers are thus delivering results that compare favourably with older-style lasers, 'but with fewer potential side-effects, less pain and quicker recovery times'. Just as wealth is no longer the only


passport to anti-ageing medicine, so the age 'barrier', generally, is lowering. The fact that people are not delaying as long as they did, even as recently as 10 years ago,


to embark on cosmetic medicine is testament to the wider acceptance of techniques and procedures generally ® and not just to hang onto a youth that has all but disappeared. 'Fifty is the new 40,' says Dr Caswell.


'Cosmetic medicine is becoming far more common. People are living longer and working longer,' she says, adding that clients are not getting treatment merely to compete with the young. However, they do now feel that they are entitled to present themselves as well as they can ® reflecting that they still feel young 'on the inside'.


Environmental factors Uptake of cosmetic surgery in Australia and non-invasive anti-ageing procedures is likely boosted by the high rate of sun damage (Australia has highest rate in the world), which is a primary cause of premature ageing and wrinkles. This has tended to mean that patients seek their first cosmetic procedures at a relatively early age (in their early-to-mid-30s). Laser and intense pulsed light (IPL) treatments for hair removal and


FACE 14 CONFERENCE AND EXHIBTION ❚


June 2012 | prime-journal.com


Visit us at the FACE 2012 Booth LG54


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