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60 TVBEurope NAB 2012 Headline News


Asset-based workflows for future of news


Avid By Carolyn Giardina


AVID TECHNOLOGY introduced new “asset-based” workflows that address themes including cloud-based production and multi-platform


distribution at NAB. Avid Interplay Sphere is a cloud-based system for newsrooms, aimed at enabling journalists to create and file stories on the go, from a mobile device. The journalist could edit with NewsCutter or Media Composer, and access stock footage and clips, as well as file stories, through connectivity with an Avid server that has the Interplay Sphere software. “For news outlets, it’s all about being first to air with breaking stories. Interplay Sphere gives broadcasters the edge they’re looking for,” said Dana Ruzicka, VP, segment and product marketing at Avid. “Now, journalists can create and edit complete stories where and when they’re happening by combining footage of breaking news at the scene with Interplay Sphere-connected assets back at the newsroom.”


Among its other announcements,


Avid presented three server and storage products with increased storage capacity and new features aimed at improving production workflows. These include the AirSpeed 5000 video server, Avid ISIS 2000 near-line storage solution, and Avid ISIS 7000 v4.0 with doubled storage capacity. AirSpeed 5000 starts at $43,500, and Avid ISIS 7000 starts at $125,000. ISIS 2000 pricing and availability was not announced. www.avid.com


Front Porch Digital: LYNXdr with storage service


LYNXDR ISthe first product from Front Porch Digital’s LYNX family of cloud storage and publishing solutions. The company claims the disaster recovery and long-term asset storage service is the first to integrate cloud-based online video publishing.


“LYNXdr gives our customers an inexpensive, secure, automated off- site content storage management capability without needing to invest in capital-intensive technology,” said Phil Jackson, Front Porch Digital chief marketing officer. “LYNX takes DIVASolutions and wraps it in the Cloud. Buying CSM as a service makes sense as it can grow to meet the changing needs of the business, and new and unique services can evolve on the platform further adding value.” LYNXdr ingests file-based video content via networking and data tape shipment. Users have the option of managing the ingest and restore processes manually from supplied software, or automating processes to make ingest and restore invisible background tasks. www.fpdigital.com


www.tvbeurope.com May2012


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