Beauty -BrandAwareness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
As a brand dedicated to bringing together the benefits of seaweed, botanicals and the finest natural ingredients for premium face and body care, Repêchage has certainly succeeded. Now available in over 30 countries, Irish Beauty takes a look at how this international brand has grown and the individuals behind it.
Repêchage was originally launched in 1980 by founder and CEO Lydia Sarfati. Lydia was born in Poland, where her parents were survivors of the Holocaust. When war began in Israel in 1967, her family's citizenship, as Polish Jews, was revoked and the family were forced to leave. "I didn't know it at the time, but my journey on the road to success had begun the night we left Poland," she says.
After a brief stay in Italy, Lydia and her family moved to the United States of America in 1970, and settled in New York. Here she got a job as a make- up artist on Madison Avenue, and realised that the culture of 'Spa' was
Repêchage Fact File
• There were 12 individual produces in the first Repêchage range. Now the range boasts over 200!
• The brand is shipped to over 31 countries on six continents, and there are now over 150 Spa de Beauté concept salons worldwide.
• Lydia's skin care method is taught in over 200 schools globally.
• Lydia has produced 12 step-by-step instructional videos as well as being a prolific writer, publishing three books.
lacking. She also noticed that professional providers at the time had minimum knowledge of their craft, and wanted to create products and treatments that provided instant and consistent results, no matter who was doing the treatment.
Lydia married her husband David Sarfati in 1972, a third generation Israeli who had also moved to America and who owned a chain of 12 retail stores. Once married they had a daughter, Shiri. "I wanted to provide my baby girl with everything that I had dreamed she would have," Lydia explains; this became the driving force behind Lydia and David's success.
Lydia worked two jobs, as an aesthetician in a salon during the day, and seeing private clients at home. "I worked 14 to 15 hour days - a full day in the salon and at home my hours were 9pm - 12am.
"From my roots as an aesthetician I was able to expand my trade into an international professional skin care company, Repêchage."
Founded in 1980 to develop and promote skin care products and Spa treatments based on seaweed, Sarkli- Repêchage Ltd's first 12 products were sold at Manhatten's first Day Spa, opened by Lydia in 1977. "Some of our first products were the
1970 Lydia Sarfati moves to America from Poland, via Italy.
1977 Manhatten's first Day Spa is opened by Lydia Sarfati.
1980 The first 12 Repêchage products are launched. Lydia develops the Repêchage Four Layer Facial in July of this year.
Repêchage C-Serum Seaweed Filtrate, Repêchage Honey & Almond Scrub, a Sea Mud Mask (name has since changed) and a Clear Complexion Drying Lotion (name has since changed)," she explains.
The signature
treatment At the same time, Lydia created the Repêchage Four Layer Facial® - still the company's signature facial. Proclaimed "the best of the best worldwide," by Harpers & Queen magazine, and "the best facial of the century," by Cosmopolitan magazine in the UK, this premier anti-ageing treatment features a layer of seaweed filtrate - a concentrate of freshly harvest seaweed, a three movement facial massage, application of a fresh seaweed mask, and finally, a warm mineral mask to activate the properties of the seaweed mask beneath it.
A family business right from the start, Shiri Sarfati, who today is Executive Vice President of the company, was
1983 The company moves from a 500 sq. ft. space to a new 2,000 sq. ft. space.
1990 Repêchage celebrates its 10th Anniversary in a glamorous new loft- space office spanning 15,000 sq. ft. in New York City's flatiron district.
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Lydia Sarfati
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