May 2012 C&CI • Roaster Profile • 43
market nearly 50 per cent of all the high quality Arabica coffee grown in the US, Mr Boyle said, describing this as "a won- derful new entry point for us into the growing super-premium coffee segment."
Enhancing the Kauai brand
Mr Boyle said Massimo Zanetti Beverage Group’s branding expertise and global marketing channels will enhance the Kauai Coffee brand and bring wider recognition of the rich tradi- tion of growing, milling and roasting coffee on the Garden Island. "Estate- grown Kauai Coffee will join the Massimo Zanetti Beverage Group’s existing green coffee operations in Brazil, Costa Rica, Honduras, Vietnam and Indonesia" he explained. Kauai Coffee Company is located on the south side of the island of Kauai between Koloa and ‘Ele’ele and its visi- tor centre remains a popular tourist destination.
Speaking exclusively to C&CI,
Massimo Zanetti Beverage USA’s Senior Vice President, Operations, Chuck Gosstrom noted that, in volume terms, the company had been one of the top five roasters in the US for some time.
On-going investment
As he explained, the company is also investing in new roasting machines from Neuhaus Neotec in Germany, in order to enhance its existing facilities. The new roasting machines will be commis- sioned shortly, and will be complement- ed by the addition of additional flexible packaging machines for the Suffolk plant. These will be supplied by ICA in Bologna, Italy and will complement machines supplied by another Italian manufacturer, OMAG. Mr Gosstrom said that Massimo
MJB is one of a number of brands acquired by Massimo Zanetti Beverage USA in 2005
Zanetti Beverage USA remains "very positive" about the US market, and that future growth would continue to come through acquisitions and organic growth. C&CI
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