4. CALL OF DUTY: BLACK OPS II Activision..........................................................................360
5. MAX PAYNE 3 + FREE T-SHIRT Rockstar Games..........................................................360
Week Ending April 28th
The UK games market tumbled to its lowest point in at least two console generations last week, after generating just £8.5m from sales of boxed releases.
Some 385,000 games were sold at retail – a week- on-week drop of 17 per cent. It doesn’t paint a rosy picture for the industry, especially considering we’ve not yet fully entered the typical summer games slump.
Week Ending May 5th
It’s not all doom and gloom though. Blizzard’s much-anticipated Diablo III finally hit shelves earlier this week, ending a gap of more than ten years since its predecessor. And Rockstar’s big summer shooter Max Payne 3arrives today (Friday, May 18th).
Week Ending May 12th
Sniper Elite V2from 505 Games held on to its No.1 spot last week, one position ahead of EA’s FIFA Street. This rose from No.4 to No.2 after selling ten per cent more copies week-on-week, as this year’s football Premier League reached its climax.
6. AKAI KATANA Rising Star Games.....................................................360
THE CHART to the left represents the Top Ten games and consoles TV campaigns of 2012.
The larger the bubble, the larger the campaign, in TVR terms. One TVR represents one per cent of a target audience. An ad can receive over 100 TVRs if some viewers watch it more than once.
The higher the campaign is on the y axis, the more male focused it is, relative to the other campaigns in the Top Ten. The further to the right on the x axis, the older the target audience reached, again relative to the other campaigns in the Top Ten.
The Xbox 360 Kinect campaign has achieved the highest number of TVRs for the year to date. Further analysis of its targeting reveals exactly why this is the case. As we have said before, focusing on younger audiences can be far more cost efficient, resulting in greater bang for the buck. Mass Effect 3, on the other hand, has arguably been the biggest release of 2012, yet recorded less than half the number of individual TVRs of the Kinect campaign. It is however the most adult-profiled and therefore of comparative higher cost.
Total UK Software Sales Source: UKIE/Chart-Track and Intent Media PRE-ORDERS TOP 10