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OFF THE RECORD


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WE’LL CALL YOU


Tracking down the games industry’s biggest stars on Twitter. This week, we look at the profile of


Keza MacDonald @kezamacdonald


Bio: I’ (Kelly) Keza MacDonald, writer, adventurer and hopeless academic. I’m IGN’s UK Games Editor and a former long-time contributor to Eurogamer, VG247 and Edge.


3,674 Tweets


349 Following


4,773 Followers


Spent the whole weekend either watching bands or playing Rocksmith. Guitar overload.


Saying that core gaming sites don’t consider mobile worth covering isn’t true. It’s simple economics: they do no traffic, and take up time.


That week away from the Internet was the best thing I’ve done for my brain in a very long time. I’m sorry, brain! I ask too much of you.


We quiz Tesco HomePlus in Chester about Diablo III


MCV: Hello, could I speak to someone on the games desk? Tesco: Which game are you after? MCV: Diablo III.


Tesco: Okay, can I put you on hold for one moment?


*loud music*


Hello, I just spoke to the guy that runs that department. We’ve only got three copies in, and it’s not being released until midnight tonight (Monday, May 14th) – so if you want a copy, your best bet is to get here for bang on 9 o’clock tomorrow morning. He couldn’t tell me the price, I’m afraid.


MCV: If it doesn’t run on my PC, will I be able to return it?


CONTACT INFORMATION MCVand its sister magazine Developboast the largest trade journalist team in the games industry


Editor-In-Chief Michael French


Michael.French@intentmedia.co.uk


Deputy Editor Christopher Dring Chris.Dring@intentmedia.co.uk


Online Editor Ben Parfitt


Ben.Parfitt@intentmedia.co.uk Staff Writer


James Batchelor James.Batchelor@intentmedia.co.uk


Staff Writer Dominic Sacco


Dominic.Sacco@intentmedia.co.uk


Editor, MCV Pacific Leigh Harris


Leigh.Harris@mcvpacific.com


Staff Writer, MCV Pacific James Cullinane


James. Cullinane@mcvpacific.com


Editor, MCV USA Erik Jonson


Erik.Jonson@mcvusa.com


Editor, MCV Nordic Mats Nylund


Mats.Nylund@mcvnordic.com


Staff Writer, MCV Nordic Jesper Englin


Jesper.Englin@mcvnordic.com


Managing Editor: Lisa Carter Lisa.Carter@intentmedia.co.uk


Advertising Manager: Lesley Blumson Lesley.Blumson@intentmedia.co.uk


Advertising Executive: Jennie Lane Jennie.Lane@intentmedia.co.uk


Designer: Kelly Sambridge Kelly.Sambridge@intentmedia.co.uk


Head of Design: James Martin James.Martin@intentmedia.co.uk


Head of Operations: Stuart Moody Stuart.Moody@intentmedia.co.uk


Production Manager: Suzanne Powles Suzanne.Powles@intentmedia.co.uk


Circulation & Marketing: Lindsay Banham Lindsay Banham@intentmedia.co.uk


Editorial: 01992 535646 l Advertising: 01992 535647 l Fax: 01992 535648


ANNUAL SUBSCRIPTIONS United Kingdom £150 l Europe £175 l Rest of the World £250 To order your subscription via Visa, Mastercard, Switch or AMEX or to make changes to your subscription details, contact mcv.subscriptions@c-cms.comor call 01580 883848.


54 May 18th 2012 Editor Will Freeman Will.Freeman@intentmedia.co.uk


Online Editor Rob Crossley


Rob.Crossley@intentmedia.co.uk


Staff Writer Craig Chapple


Craig Chapple@intentmedia.co.uk


Editor, Develop USA & Canada Seth Tipps


Seth.Tipps@intentmedia.co.uk


Intent Media specialises in trade-dedicated print and digital publishing for entertainment and leisure markets. As well as MCV, Intent publishes Develop, PCR, ToyNews, Music Week, MI Pro, Audio Pro International and BikeBiz. It also has two online-only brands: Mobile Entertainment, dedicated to the growing mass market smartphone sector, and Licensing.biz, for everyone in the global licensing industry. It also runs a number of events including the MCV Industry Excellence Awards, the London Games Conference and the Games Media Awards. www.intentmedia.co.uk


Please address all enquiries to: Intent Media, MCV,


Saxon House, 6a St. Andrew Street, Hertford, SG14 1JA.


Finance Manager: Michael Canham Michael.Canham@intentmedia.co.uk


Finance Director: Hilary Cole Hilary.Cole@intentmedia.co.uk


Managing Director: Stuart Dinsey Stuart.Dinsey@intentmedia.co.uk


ISSN: 1469-4832 Copyright 2012


MCV has an exclusive media partnership with Famitsu – Japan’s leading video games analyst and news source


MCV is a member of the Periodical Publishers Association. MCVis a member of the Periodical Publishers Association. For the 12 months ending December 2009,


MCVhad an average weekly net circulation of 8,045. MCV’scirculation is 100 per cent named and zero per cent duplicated.


www.mcvuk.com


Printed By: Pensord, Tram Road, Pontllanfraith, Blackwood, NP12 2YA


Saxon House, 6a St. Andrew Street, Hertford, Hertfordshire, England SG14 1JA


Tesco: Ah. PC’s are a bit dodgy, aren’t they? I don’t know I’m afraid. Your probably going to have to ask a member of staff when you get into the store tomorrow, because I’m not actually there.


VERDICT:


Either we were put through to a call centre, or the attendant genuinely doesn’t know his own store’s returns policy. It’s good to see that Tesco are upholding the street date, but odd that they can’t give us the price barely 12 hours before the game’s release.


Score: 4/10


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