“The High Street has 300 fewer games specialists. It would be absolutely criminal of us not to take advantage of that.” Retailers fill the void left by GAME’s lost stores p14
Games Media Awards step up for 2012 New categories Pure writing skills judged Thursday, October 18th Vinopolis Russell Kane signed as host
THE ultra popular Games Media Awards will return this autumn – with a new category, judged by an award-winning journalist, recognising pure writing skills. The Games Media Awards
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will take place this year on Thursday, October 18th and returns to the super chic Vinopolis, Bankside. Gold Partners supporting the event include Xbox, EA, PS Vita, Nintendo, OnLive, and Codemasters Racing.
The new Games Writer of the Year prize
rewards overall excellence in journalism.
Russell Kane, winner of
the Edinburgh Comedy Awards, will be the host for the evening. As ever, the winners will be voted for by members of the media and industry PRs. But a special prize – the Games Writer of the Year Award – has been
GAMES MEDIA AWARDS 2012: THE CATEGORIES
Games Magazine Games Website Specialist Writer - Print Specialist Writer – Online National Newspaper – Writer Mainstream Magazine – Writer Games Video
Games Radio and Podcast Games Blog Rising Star Coverage by a Mainstream Website Top Tweeter
Games Media Legend Games Writer of the Year
introduced for 2012 to reward overall excellence in games journalism.
All consumer press games journalists – specialist, non- specialist, print and online – are invited to enter this category. Journalists simply need to submit a piece of writing published since October 26th last year. The nominations will be judged – totally anonymously – by award-winning journalist and Guardiancolumnist Tim Lott. “The Games Writer of the
Year award will be an incredibly prestigious accolade for the winner,” explained MCVmanaging
GMA 2012 GOLD PARTNERS
editor Lisa Carter. “It will be judged purely on prose and highlight excellence in games journalism.
“Our judge, Tim Lott, has won the Whitbread Novel Award and has a weekly column in The Guardian. Importantly, he also has no association with video games, which means he will be judging our finalists purely on their writing skills.” Other categories have been tweaked to better recognise individual writers. Notably, there is an award for best use of social media. You can begin lobbying now for yourself, a colleague,
a favourite media brand or individual, or even a competitor. Simply email gma@intentmedia.co.uk. The lobbying period closes on July 20th.
Up to 350 guests will attend this year’s event, including nearly 200 media. A limited number of trade
A limited number of further partnership opportunities are available. To find out more contact caroline@indigopearl.com.
Award-winning comedian Russell Kane (above) will host the GMAs, while acclaimed novelist Tim Lott (below) will judge the Games Writer of the Year prize