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OFF THE RECORD


This week, Generation Media triumph in SJS’ charity football tournament, Gem’s Julian Cinque runs a marathon for his birthday and the American Pie crew visit IGN. Plus, all your favourites such as #FollowFriday and We’ll Call You


FOOTBALL CAME HOME Creative agency SJS London held a five-a-side football tournament last month to raise money for GamesAid. Companies from all over the industry entered teams, including EA, Capcom, Moshi Monsters creators Mind Candy, AskMen/IGN and FanCensus. The tournament was held at


Wembley’s Powerleague pitches and raised more than £1,500 for the games industry charity. Research firm Generation Media took home the trophy, beating SJS in the final.


SJS is now preparing its next fundraiser: Girls in Games with Guns. The event will invite the ladies of the games industry to compete at clay shooting in Surrey.


A RALLY GOOD TRIP Developer Milestone held a preview event in Lisbon last month, inviting the games media to check out its upcoming racer World Rally Championship 3. After a presentation of the game by sales and marketing boss Luisa Bixio (right), attendees were treated to a glimpse at how the professionals race in the Rally de Portugal. Lucky devils.


RETAIL ADVISORY BOARD MCV takes soundings from its Retail Advisory Board on the biggest issues in t


Anna-Marie Mason, GAME, Gamestation


Mick Finucane, GameStop


Mark Burgess, Tesco


Andrew Thompson, Asda


Graham Chambers, Amazon


Sarah Jasper, The Hut


Phil Moore, Grainger Games


Igor Cipolletta, ShopTo


Dermot Stapleton Get Games


Ewan Pinder HMV


56


May 4th 2012


www.mcvuk.com


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