This online specialist is overhauling its website and upping its warehouse size, MD Stephen Staley tells MCV
What changes have you made to the business over the past year? Our product range has tripled, our warehouse size has doubled and we are about to launch a brand new website. It’s been in development for a few months now and will be ready for the autumn or late summer. It will be the biggest design change in our 11-year existence. Exciting times.
What other developments do you have planned for the next few years? We have expansion plans being drawn up for 2013 and 2014. We aim to build a brand new distribution facility that will be ten times the size of our current warehouse.
Many retailers are embracing non- gaming products like toys and other goods. How important is it to stock these kind of products? I guess this depends on how successful you want to be. Do you specialise in video games, or do you specialise in making money? The more diverse product range the better, as long as you don’t lose your identity. Besides, a lot of the toys we have complement the games we sell. It is important, for sure.
How did GAME entering administration affect you? And how important is it to have competition like GAME on the
market? Do you see High Street retailers as competition? It makes no difference to us whether GAME exists or not. Our only competition right now is ourselves. There was no increase in sales for us when GAME entered administration as our business model is nothing like theirs. Nobody needs GAME or a leading High Street chain unless your business revolves around pre- owned, which ours does not. GAME or any leading specialist store will not determine the future of gaming.
Gameseek boss Stephen Staley says he’s not in competition with specialist High Street stores like GAME