Alison Fraser takes online senior buyer role LEADER
ZYNGA WARNING CAN INSPIRE CHANGE I’VE SAID this here before, but people sometimes accuse MCVof being overly negative about the trade. No one likes bad news. But who are we to ignore a collapsing market? Still, doubters may still see our cover’s warning from Zynga, the great nemesis of the console, as salt in a wound that’s widening 30 per cent year-on-year. But for some time we’ve all ummed and ahhed over whether or not you can draw a line between the explosion in apps and the implosion on console, and few have wanted to publically admit it’s the case. Yet the notion that the two are separate markets – one growing due to its own strength, the other shrinking due to its own limitations – never really held water. We’ve needed someone like Schappert to sound a wake-up call. He has worked in games his entire career, helped invent the Madden game franchise, and once ran Xbox Live.
Expect more from him in next week’s mag, but the message this week is painful, and honest. Boxed games are hurting because they just don’t move quick enough. In truth, everything in the boxed business needs a boot up the bum, from the well-worn pre-order model up to post-launch downloadable content. Will the traditional parts of the business realise this soon enough and react? Sometimes, I wonder that many of them will not. I hope they prove negative old me wrong.
by Christopher Dring and Dominic Sacco
MCV AWARDS winner ShopTo has recruited Alison Fraser as its new senior buyer. Fraser is a GAME and Gamestation exec of ten years, and she most recently held the position of key account manager, handling publishers such as Ubisoft, Take-Two, Warner Bros, Sega and THQ.
The new appointment comes as part of ShopTo’s aggressive growth plans, which included the recent acquisition of movie streaming service, FetchTV. “Ali is very well known and respected in the games industry,” said purchasing director James Rowson. “She has extensive retail experience that will be invaluable as we look to drive the growth for ShopTo and challenge the major competitors in the
ShopTo has seen dramatic growth. I’m thrilled to be part of its expansion.
“ Alison Fraser, ShopTo
expertise. ShopTo has seen dramatic growth in the past twelve months and I am thrilled that I can be part of its future expansion.
“I look forward to working with an enthusiastic team to strategically enhance product offerings and optimise sales.” www.shopto.net
“Ali will be a great addition to the team as we look to maximise operational efficiencies, brand awareness and product development.” Fraser added: “I am delighted to have joined ShopTo and I’m excited about the opportunities to share my
CHANGING OF THE GUARD OF COURSE, change is in the air. Codemasters is ditching everything but racing, Call of Duty’s getting a futuristic revamp, even Nintendo is talking of day-and-date digital releases. Some fairly big personnel changes lie ahead as well, one specifically being Mike Hayes’ imminent departure from Sega. Hayes made Sega relevant in the West, ultimately becoming the leader for all of its Western interests and a one point the most powerful Brit in games. He brought in Creative Assembly and Sports Interactive and pushed for the bigger focus on download games. That latter point will surely become the core of Sega’s business, thus making Mike a man in demand as he moves on to non-exec advisory roles. But consider his other career highlights – launching Game Boy, SNES and Teenage Mutant Hero Turtles– in a similar post-Wii world dominated by handheld apps and Skylanders, and you’re reminded that while change is good, the best ideas never die.