5. DIABLO III Blizzard Entertainment............................................PC
Week Ending April 14th
The launch of Prototype 2 helped the boxed market rise slightly over the prior week, with overall unit sales up five per cent to 441,401 games sold. It’s Activision’s first No.1 of the year.
UK games retail generated £10.45m overall from sales last week – an increase of eight per cent. Several titles saw a small increase in unit sales such as Saints Row: The Third, which re-entered the Top 10 following a 15 per cent sales rise.
Week Ending April 21st
There was another lack of new releases last week as Prototype 2 was the only new entry in the charts. And today (Friday, May 4th) is a similarly quiet release day. The biggest releases are 505 Games’ war shooter Sniper Elite V2and Frogster’s PC MMO Tera.
Week Ending April 28th
Several other recently released games dipped in sales last week. These included Kinect Star Wars which saw sales drop 22 per cent, The Witcher 2 – Enchanced Editionwhich fell 73 per cent and Tiger Woods PGA Tour 13which dipped 12 per cent.
10 May 4th 2012 www.mcvuk.com Network/all 0 1,000 2,000
WE RECENTLY reported that the games and consoles TV advertising market is at a five-year low. This market consists of six key sectors, and we’re going to look at which are responsible for the decline. The bars in the chart (left) represent the year-on- year percentage change in TV activity. The squares demonstrate the relative contribution in TVR terms of each sector. A TVR represents one per cent of a target audience.
Initial analysis of the market reveals that only two of the key sectors are in decline. However one of these two, games, makes up 68 per cent of all games and consoles TV advertising. Therefore, this submarket is key to the performance of the total market. And as it stands, games TV advertising is down 41 per cent year-on-year. The total market figure, whilst still down 32 per cent, is mildly better off thanks to the growth in smaller submarkets.
Although the mobile phone and game downloads sector has produced the largest growth, it has the smallest contribution to the sector of one per cent.