505 Games has strong sales in its sights as Sniper’s ad campaign and a demo targets thousands of shooter fans
[INFO] Released:
Out today (Friday, May 4th)
Formats: 360, PS3, PC
Publisher: 505 Games
Developer: Rebellion
Distributor: Advantage Contact:
0121 506 9590 ONLINE
A host of Sniper Elite V2web creatives are running across specialist games sites such as IGN, GameSpot, Eurogamer andCVG, as well as online console platforms PSN and Xbox Live. These ads will continue post-release. A mix of creative materials have already pushed the demo in a bid to drive pre-orders.
BRANDMAP GOD OF WAR 25% 20% 15% 10% 5% 0% 10-14 15-19 20-24 25-29 Male 30-34 35-39 40-45 10-14 15-19
God of War Average game
20-24 25-29 Female 30-34 35-39 40-45
WITH the recent announcement of God of War: Ascension, now is a good time for the GameVision Brand Map to focus on the God of Warseries. Of the 6,699 gamers we queried about this brand, 839 had played it within the last six months. We asked a sample of 274 of these to tell us more. The God of Warbrand is most played in Spain and Italy (14 and 12 per cent respectively), with the UK having the lowest play rate (six per cent). Awareness is high across Europe, with no country having less than 40 per cent awareness.
Warbrand is predominantly male (75 per cent of all players), with males aged 15 to 19 making up the largest portion of the market. The only notable female age group is the 20 to 24 demographic, which scores higher than the average game
(eight per cent, versus the average of five per cent). Despite the brand’s
consistently high age ratings, 23 per cent of players are under 15. The God of Warfranchise originated as a PS2 exclusive but the popularity of God of War IIIand the two HD Collections (the PS2 titles and the PSP spin-offs) makes PS3 the format of choice (38 per cent). This brand receives high enjoyment ratings from gamers, 21 per cent of whom rated it a 10 on a scale of one to 10 (with 10 being the best), and a further 26 per cent rating it a nine.
The most enjoyed aspects
of the God of War games include ‘involvement in a story’ (37 per cent), ‘tricks and skills’ (35 per cent), ‘fighting and combat’ (33 per cent) and ‘violence’ (32 per cent). Visit MCVuk.com to purchase the full brand map
505 Games says the focus behind Sniper Elite V2’s marketing is all about getting people to experience the game for themselves. It showed the title off at The Gadget Show Live at Birmingham’s NEC last month– putting it in front of over 106,000 consumers.
DEMO
The downloadable Sniper Elite V2 demo has already generated plenty of early pre-orders for 505. ‘Kill-cam’ gameplay from the demo is still being shared by players across social networking destinations such as Twitter and YouTube.
PRINT/PR
505 says it has already received ‘overwhelming’ feedback from the press for Sniper Elite V2. It says it’s this excitement that has driven the positive buzz around the game leading up to release. There is also a print advertising campaign in place to complement the online and outdoor activity.