EIBTM
The Sun Shone On Barcelona 2011 - Record Turnout, Record Business
The sunshine of Barcelona shone brightly on EIBTM 2011 which closed having delivered three days of powerful business opportunities and connections as the annual international event for the meetings industry broke all its own records.
Pre-show expectations were more than met with 64,950 Hosted Buyer pre-scheduled appointments leading the way to substantial business being conducted on the exhibition fl oor.
“Globally, this industry is responsible for 1.7 million jobs and $106 billion of GDP. Our role is to provide the platform and environment for the sector to meet and conduct business. Ultimately we believe we have achieved that and more and delivered value and profi table results for our customers” commented Graeme Barnett, EIBTM Event Director.
Over 15,200 meetings industry professionals attended EIBTM over the three days including a total visitor and
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buyer attendance of 9,330, 10% up on 2010, of which 3,961 were Hosted Buyers, delivering a 7.7% increase on Hosted Buyer attendance from 2010.
Eric Bakermans, Meetings & Conventions Marketing Manager, Netherlands Board of Tourism & Conventions summed up many exhibitor’s experiences of the business taking place on the show fl oor. “We have been sold out solid, which means that EIBTM offers excellent business opportunities for the Dutch Business Events industry.”
“We have always managed to close a lot of business at EIBTM, but this year it has been especially encouraging. To start with, it is very well organised and on top of that we have more than 80% of the appointments and had more contacts than last year. We have also closed group bookings of approximately 2000 persons in various groups for 2012” added Esteban Miso, Solways Group, Congress & Incentives Department.
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