AIME


Asia-Pacifi c research announced at the AIME 2012 Business Events Forum


AIME started on an upbeat and positive


note when Phil Ruthven from IBISWorld took the stage at AIME’s Business Events Forum on Tuesday 21 February to share a forecast for the meetings


and incentives industry as well as a general


overview of the world’s economy. Sally Greenhill of The Right Solution then went on to reveal the Asia- Pacifi c results from the recent IBTM Global Industry Research.


The positivity of the Forum began with a survey of the packed room which found that 64% of those present expected 2012 to be more successful than 2011.


The Education Program kicked off with the hard-hitting Business Events Form on the Tuesday


morning and continued with seminars which were created with industry association partners to cover relevant industry issues.


Attendees also gained inspiration for their events with an impressive lineup of charismatic speakers and unusual acts at the Saxton Ultimate Event Experience on the Wednesday morning. On the show fl oor Hosted Buyers, visitors and exhibitors dined on South African cuisine at the Globe restaurant and tasted the hawker-style menu on offer at SingaporeXpress, a new addition for 2012.


Further networking opportunities were aplenty with new Exhibitor Networking Drinks on the show fl oor on Tuesday afternoon and a new event, Nightcap Networking held at the Australian Centre for Contemporary Art (ACCA) on the Tuesday night, where the annual AIME awards were presented acknowledging the best stands and outstanding contribution to the industry.


AIME 2013 will be returning on 19 and 20 March 2013.


HOT LINK www.aime.com.au


The Forum also focused on the boom of ‘Mega- Asia’ and the massive growth all over Asia especially in China and even in smaller economies such as Laos. Ruthven explained that India’s economy would soon take over Japan’s.


The anticipated Asia-Pacifi c results of the IBTM Global Industry Research highlighted key themes: • 83% of buyers in the Asia-Pacifi c region are choosing to stay within the region for their events, with Australia, New Zealand and Singapore taking top slots as destinations in the last twelve months.


• The forecast for where events will be held over the next twelve months is quite similar to the last year’s results with Thailand looking to push Singapore from the number three position.


• More than half are keen to use new destinations in the next year with Indonesia, Korea, and Vanuatu mentioned


• Average spend per event for the region was US$34,712


• 42% of buyers in the region predicted an increase in volume of events, compared to 53% for buyers worldwide.


HOT LINK www.ibtmevents.com/globalresearch


ISSUE 1 THE DIARY 17


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