CIBTM
In the Year of the Dragon CIBTM breathes fire!
After a fanastic 2011 show, CIBTM is expected to exceed expectations again for 2012 with China’s MICE industry booming and worth an estimated $150 Billion and growing annually by 20% (HelmsBriscoe April 2011). Industry excitement surrounds CIBTM, as there is no doubt of the impact that CIBTM, as the annual business forum, will have on both inbound and outbound MICE business, especially being the only event endorsed and supported by the China National Tourism Organisation (CNTO).
A host of new international exhibitors are already signed up for 2012 including Madrid CVB and Geneva Tourism as well as Marriott International who recently confi rmed a two year contract with CIBTM, securing their participation for 2012 and 2013. Argentina and Malaysia have also displayed their confi dence in CIBTM by considerably increasing their stand size this year.
“CIBTM is a good platform for us to be exposed to the Chinese Market. It is a good introduction to China and getting to know Chinese buyers. For fi rst time exhibitors who want to penetrate the market, CIBTM is a good platform” Ho Yoke Ping, Sales & Marketing Manager, Malaysia Convention & Exhibition Bureau.
The number of Chinese Hosted Buyers in attendance continues to increase for 2012 representing the MICE sector from many of the key cities in the Republic including Shanghai, Shenzhen, Guangzhou, Xi’an, Dablian, Xiamen, Changsha, Nanjing, Zhengzhou,
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Qingdo and Beijing and Hong Kong. Internationally Hosted Buyers will come from an array of countries including France, Germany, Spain, UK, Russia, UAE, USA, Singapore, Korea, Malaysia, Thailand, Philippines and Vietnam.
“Its such a fantastic experience for me as a Hosted Buyer at CIBTM. Our demand for the international market has increased tremendously in recent years and I believe that CIBTM brings the best international suppliers to China and to buyers like me” Mr. George Qiao, Vice-Director, China Electronics Chamber of Commerce.”
Hosted Buyers and Trade Visitors increasingly show huge interest in the Professional Education
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