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ONLINE NEWS


PokerStars mobile launches in UK P


okerStars is now available on a wide range of smartphone handsets and tablets, including Apple’s iPhone, iPad and iPod touch, as well as many Android phones and tablet computers. The poker game app will enable players across the United Kingdom (excl. Northern Ireland) to play both free and real money games on their mobile device at any time. According to the 2011 Netsize Guide from Gemalto 43% of UK mobile users now have smartphones. Today, there are 25,338,700 smartphone connections and 780,000 tablet PC connections in the UK, and as the market segment grows (expected to surpass 50% this year) so does the demand for great games that are optimized for these increasingly sophisticated devices.


“PokerStars Mobile is more than just the migration of the existing PokerStars game product to the mobile platform,” said Jeffrey Haas, PokerStars Director of New Platforms. “It’s an intentional product designed specifically for the form factors of mobile and tablet devices, and the different ways people play games on them. This is the best authentic poker experience available for mobile devices today.”


The UK launch of PokerStars Mobile follows a highly successful debut in Italy last month. 10% of all PokerStars players in Italy each day now play on mobile, with 7% playing exclusively on mobile devices.


…in related news, Bet24.com has added an additional 14 countries to its tally for real money poker on the iPhone, bringing the total to 17. Bet24.com was the first poker operator on the Ongame network to launch real-money poker game in December of 2011, and is now available in Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, France, Greece, Latvia, Lithuania, Netherlands, Poland, Romania, Slovakia, Slovenia, Sweden, Switzerland and United Kingdom.


Passoker signs agreement with William Hill P


assoker has signed a supply agreement with William Hill Online, the UK’s leading sports betting and gaming provider. Passoker combines elements of in-play betting and card games and is already live on williamhill.com. The non-skill game can be played on any live televised event, as players look for the event they are interested in and the stakes they would like to bring to the table. They are then randomly assigned a table and the game begins. Each player is assigned a card at random based on ‘what will happen next?’ in that live event (e.g. during a football game, it could be a corner, offside, goal, free-kick etc.) The player holding the winning card scoops the stakes off


the other players. The cards are then reshuffled and the game starts again. Passoker


CEO, Stuart Carr, said: “Signing with one of the best known names in the business in William Hill is a hugely significant agreement for Passoker. The deal massively expands our potential audience, with the opportunity to play Passoker at williamhill.com set to open the game up to a vast number of extra users.”


William Hill Online COO, Jim Mullen, added: “Passoker is a highly innovative product and one that will bring much added value to William Hill Online. It will give our customers more opportunities to bet in a number of new and interesting ways on their favourite sports and television programmes.”


MARCH 2012 55


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