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ICE 2012


direction: “This has been a tremendous ICE Totally Gaming. We can all feel somewhat nostalgic about this being the last gaming industry show to be held at Earls Court but we have so much to look forward to as we move to ExCel next year. We all must undertake a period of educating and informing our customers about the new venue and the new date: it is a process that, for Novomatic, starts right now and it will usher in a new period of growth; not just for the show but also for the great industry that it represents.”


already on the crest of a wave, having announced unconsolidated statistics that, with Group turnover during 2011 of more than 3 bn. Euros, strongly suggested that this was the Austrian gaming giant’s best year ever. The achievement had already been recognised before the show opened its doors, with Novomatic honoured as gaming’s ‘Best Manufacturer of the Year’ at the inaugural ‘Totally Gaming Awards’. New cabinets comprised NOVO LINE Curve, an upright cabinet with a lovely curved monitor for reel display; Super-V+ Gaminator III and NOVO LINE INTERACTIVE cabinet, new machines with next generation cabinet technology for the top performing Novomatic gaming platforms and systems: Coolfire II and NOVO LINE. Extra wide screens for an in-depth gaming experience, elegant style and top quality design make the cabinets a sure bet on every casino floor. Nineteen new games made their debuts at ICE and featured a wide range of themes and attractions. AGI’s Coolfire II games combine innovative gaming concepts with outstanding game play and leading-edge technology. So much to see on the Novomatic stand –


they really never disappoint – and we haven’t yet touched on the NOVO LINE server-based system and we’re nearly out of space! We will mention the lovely evergreen license of the Marilyn Jackpot, a Mystery Progressive with Marilyn Monroe’s iconic looks and charm coming from every curve. In all, Novomatic enjoyed a sensational final


ICE year at Earls Court. AGI Managing Director Jens Halle summed up the end of an era and eagerly looked forward to next year’s new


50 MARCH 2012


International Brand Gaming, specialist OEM solution provider, were pleased with the number of enquires and reaction to the Nitro and Nitro XL Gaming cabinets at ICE. The Nitro brand of cabinets, in association with iBrand Gaming’s partner Elite Casino Products (ECP), were both on display at the show. The Nitro (22” dual screen cabinet) and the Nitro-XL (32” touchscreen cabinet) slot cabinet series were well received and with their contemporary aesthetic styling, space-saving slim profile, and premium features sets them apart in the gaming market.


The NITRO Series’


flexibility provides customers with a product that is easy for technicians to work with because of its easily accessible cabinet interior. “We have


worked and promoted the Elite Casino Products range for a significant time and having them on display at the recent ICE show exceeded all of our expectations,” stated iBrand Gaming’s Managing Director, John Malin. “The recently launched Nitro-XL cabinet was a great hit and we look forward to the coming months.”


EGT proudly


presented its latest innovation at ICE, the elegant and ergonomic P-22/22 cabinet from the Premier Series Gaming Products. Designed by EGT, the P-22/22 cabinet is a product of the company’s 10 years’ experience in


combination with the latest developments in the field of ergonomics. By


designing this product EGT has taken into consideration different physical and psychological factors and have achieved perfection even in the slightest details. To make things even better, the software for P-22/22 is run by the technologically advances platform Exciter II which allows brilliant graphics quality and faster performance. The Premier Series combination is completed by a Multigame with 20 attractive games – the Premier Multi-1. What is more, every consecutive Multigame will contain at least 40 Games. Another brand new product showcased by EGT at the ICE Exhibition was the United Mystery Jackpot System. This system is a really valuable asset for every casino because of its multi-functionality. The United Mystery Jackpot System can be connected to more than 100 machines of ANY brand and features 3 levels of jackpot.


Concerning Multiplayer Solutions, EGT


introduced the brand new STORK Terminal which demonstrates a new, more elegant, practical and flexible design combined with high-quality technology and user friendliness in every respect. EGT was also proud to announce the


absolute success of other new products like the attractive Cat4Cash Progressive Jackpot System and the Vega Vision+ Cabinets, also compatible with a wide range of P-Series Multigame products in combination with the Exciter II Platform.


Concerning the company’s plans for 2012,


Stanislav Stanev, Deputy Director Sales & Marketing observed “EGT is already well known brand not only on the European market but also in Asia and South America. We will do our best to further extend our position by launching new products and penetrating new markets. My expectations for the next ICE Show in the ExCel Exhibition Centre are that it will meet the demands of the Gaming Companies even better and will be even more attractive and profitable for both exhibitors and visitors.”


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