ICE 2012 Mermaid’s Spell is a rapid hit 8-level linked
progressive multi-game that features three distinct titles – Great Reef, Magic Lagoon, and Bay of Fortune. Players can choose their volatility by seeking their favourite progressive level. An attractive merchandising package, including a jackpot overview meter and hit history, makes Mermaid’s Spell quite a lure for players. SPIELO’s successful multi-game solution,
diversity, expands further with the introduction of Amazing Amber, Pure Purple, Gambling Green, and the brand-new Absolute Azure. Combined with Royal Red and Brilliant Blue, operators can select game suites tailored to players’ desires. diversity offers a variety of up to 10 games grouped into categories that can be selected by players via touch screen, with Roulette now available as a selection. Presented on the new OXYGEN cabinet, diversity allows players to select their preferred game types with different volatility levels.
On the systems side,
products include cash wallet, a new smarter, ‘greener’ and affordable cashless payment method that
provides more flexibility and choice for commercial casinos. At only 10% of the cost of a smartcard, it provides enormous savings to casinos. And the player will enjoy all the benefits of a ‘virtual wallet,’ so if he loses his card, he doesn’t lose his cash!
Roulette specialists Cammegh are the kind of company that keeps these exhibitions running, bringing with them a passion and energy that infects all around them. This year, they arrived after picking up an award at the IGA the night before. Andrew Cammegh told us: “The show was very busy; for us it was exciting and we arrived on the back of being awarded the Traditional Casino Equipment Supplier for 2012 at the IGA the night before. That recognition was for the highly focussed work we do on Roulette, with displays, support, innovation; it was for the whole package. It was great to start the show on the back of such an award.”
The company exhibited the Aurora Roulette and Double Shot Roulette, which uses a slot- based feature generated by the ball and the rotor on the wheel to create a side bet on the Roulette table. There was also EyeCard, which is a camera
mounted above the display which recognises cards as they are dealt and show results automatically on the screen, which removes the need for an intelligent card shoe, and allowing operators freedom to use whatever card they
44 MARCH 2012
want, albeit with jumbo index. There is great potential for this, as Andrew elaborated: “We’ve got an order for 110 displays for Crown, and only 16 are for Roulette – the rest are for different card games. We’ve also incorporated a camera housing module for the top of the display so surveillance technology can be brought to the table top.”
Inspired’s star right now is Sabre, their standalone electronic Roulette terminal which recently earned GLI approval – and which has sold more than 1,000 terminals in the last year already. Inspired’s Lucy Buckley told CI: “Sabre is already installed in the UK with Genting and Gala, live in Asia with SHL and Sanum, and we’re about to go live in Macau, Argentina, North America and hopefully a few places in Europe as well. Expansion of the product is going brilliantly.” Among its strengths is that the player can bet simultaneously on games, depending on the legality of that in their territory. Also of note is their impressive new
marketing and rewards ‘ecosystem’, CORE VIP. A server-based rewards system, it can be used on any game, and Inspired tailor the bonuses to the game – it’s not umbrella bonusing, it’s tailored in-game rewards. It’s also very, very impressive – more on this in a future issue.
WMS arrived in London with more than 80
new gaming machines designed to engage current players and attract new ones, while enhancing loyalty and driving performance for casino operators. One of the buzz-phrases for this show was ‘Cloud services’, and WMS were certainly on that train – but cloud products will be featured in another issue, as it’s too detailed to go into here.
Of particular interest were the new Wizard of Oz game Journey to Oz, an addition to the Monopoly family, and the great-looking license, Battleship, a five-reel slot with two base themes. Arguably most exciting was WMS’s online casino platform,
JackpotParty.com, and at ICE
visitors could see its business to business potential, as a games provider for their expansion from bricks and mortar into online, for example. WMS also showed their first participation
games – the Super Team and Aladdin & The Magic Quest themes – that leverage the capabilities and functionality made possible by their proprietary, next-generation CPU-NXT3 platform. Exciting times at WMS!
Giesecke & Devrient did not have their own
stand, but had staff and product ona distributor’s stand. Jim Goodwin, Market Segment Director, Casinos, Giesecke & Devrient explained their star product at the show to Casio International: “We came to ICE to support our regional distributors, with our product the BPS C1. It’s a one plus one currency counter, and this is our gaming launch for it. One plus one, in currency counting, is where there is a counting pocket plus a reject pocket. It’s basically a high-speed currency and ticket sorter, on a smaller scale. For smaller casinos, that small footprint will be attractive. It can run up to 1500 notes a minute, though it’s adjustable from 600 notes a minute up to 1500. “It also reads and images TITO tickets at
1500 per minute, which is quite unusual. It counts it, reads the number, and send the information into the accounting system. Right now, it doesn’t do mixed currency with tickets, but we’re working toward that in the near
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