This page contains a Flash digital edition of a book.
HIPPODROME


premium customers. The bars will be sophisticated yet accessible, with an excellent mixologist.


CI: You’ve mentioned before being absolutely delighted with your suppliers listening and adapting to your needs… I know you’ve cited Interblock, Novomatic and TCSJohnHuxley as stand-outs. ST: The commercial aspect is one thing and they


have all been very sensible on the pricing. But we are not after just the best financial deal from a supplier, we also want a good business relationship and they have all been very responsive. For example, we have worked out some interesting new ways of playing electronic Roulette, so we needed some software modifications. Both Interblock and TCS got straight onto it and modified the software, so we should be able to run a lot more efficiently than existing casinos.


CI: What is going to be on the floor? ST: The main live casino tables will all be TCS. The


the equivalent of a regional structure in traditional casino operations. So we have one venue manager, the equivalent of a regional manager, and then four full casino managers beneath him, so that all of our three casino floors will have a qualified Casino manager and will be able to run as a stand-alone casino at all times.


The run on from that is that we have a very high


level of management experience that brings new and innovative ways of running the Casino and its products. As a result we will have one of the strongest management teams in one site in the UK.


CI: What have you got in terms of the food and


beverage offering? ST: Lots. With all the bars, restaurant and private dining rooms, plus the entertainment spaces, we can do anything from a two-person private dinner high up overlooking the gaming atrium, to a 500-person film premier. And with the experience of the OneGroup, a top NY hospitality operator running that side of things, we will have a world class operation.


The bars will all have distinct identities. In the


basement is the Baccarat Bar, which will be serving the Baccarat customers. On the ground floor there will be the very oppulent Atrium Bar, which will serve the main casino. On the first floor there are two bars - the restaurant bar which is the glamourous centre of the restaurant and a large theatre bar in the newbuild area between Cranbourn Mansions and the theatre, with a lounge next to it. And on the top floor we have a bar that serves the smoking terrace and the higher stake gaming rooms. In this area there are lots of bars but they generally have music and are targeted at a different profile of customer. The casino bars are more entertainment and hospitality led, so it’ll be a more sophisticated offer. We are targeting the more


36 MARCH 2012


games mix will predominantly be Roulette, Baccarat and card tables, and starting with 36 tables we have the flexibility to offer a wider range of games. On the electronics side we have two stand-alone rigs, one Novamatic with Novo2 terminals which can play Baccarat and Roulette.


The other an Interblock setup which is a slightly


more flexible product and we will offer Craps, Sic Bo, Roulette and Baccarat. With around 120 terminals in total, in dedicated areas with big plasma screens, it should generate quite a lot of interest. Plus slots from Atronic, Novomatic and IGT. We will also have machines from Franco that are groundbreaking for English Casinos, offering much faster roulette style games.


CI: All along you’ve been excited by the


potential for newer technology in gaming, you’ve certainly backed that up with your actions… ST: There are two sides to it: The traditional gaming side is a great product and we are doing a few things differently but will primarily make sure it’s operated better than anyone else and the whole environment is better for the customer. In terms of the electronic side, I think we will be very different as we purpose- designed around it where most casinos have it added in. A lot of the inspiration came from the two Casinos in Singapore, where they’ve got some superb installations for electronic gaming with fantastic showmanship, big plasma screens and a far more dramatic approach, which make it feel quite a different product. Given the space we’ve got, we’ve been able to do something similar. For example, our Interblock machines are all in an almost semi-circular area, dedicated to them, with five very big plasma screens on the walls, all the showmanship and style of the place will make it feel…well, really ‘electric’.


We have so much to offer and a great management


team raring to go and can’t wait to open the doors early this summer!


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68