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NEWS


Bally readies its systems for e-gaming migration


New tech will help land-based casinos go online


Everyone talks the convergence talk. But not all vendors seem to have a detailed strategy in place to enable the much-predicted melding of the land-based and online sectors, now a particularly pressing issue as legalisation of e-gaming by more US states appears imminent. Bally Technologies, however, is one supplier of casino systems that’s committing in a big way to the mixed-platform world. It’s launched a new Remote Gaming Server, enabling online and mobile operations to access its library of games; acquired an online gaming platform from France’s Chiligaming; and signed a development agreement with Comtrade. “The Bally Remote Gaming Server allows new and existing customers to seamlessly integrate Bally games into their online portals,” said John Connelly, Bally’s Vice President of Business Development. “When combined with Bally’s systems, the Bally Interactive products will deliver a single view of the player – on the casino floor, at home, and on the move. The way in which these products will be integrated across multiple platforms will provide powerful cross- marketing tools for operators and dynamic bonusing benefits for their players.” The server, which will allow operators to


The server will be


enhanced by other Bally tools for accounting and loyalty programmes


offer pay-for-free as well as wager-based games, will be enhanced over the next year with the integration of other Bally systems such as those for accounting, player ratings and loyalty programmes. Meanwhile, the gaming platform that Bally has acquired from Chiligaming is likely to be used first for Poker in Nevada, where the US firm has an application pending with


regulators. Said Deutsche Bank gaming analyst Carlo Santarelli: “The deal provides Bally with a key element towards advancing its mobile and online player tracking and bonusing initiatives while still ultimately benefiting its end user.”


They won – like, totally Holland Casino, 888 get gongs as top operators


Winners of this year’s Totally Gaming Awards, presented in London, were:


• Best Casino Operator of the Year: The Lido Club by Holland Casino Amsterdam.


• Best Online Casino of the Year: 888.com. • Best Street Supplier of the Year: JCM Global. • Best Lottery Product of the Year: raff.me by Raff. • Best Betting Product of the Year: Inspired Gaming Group.


4 MARCH 2012


• Best Land-Based Casino of the Year: Casino Cosmopol. • The Media Award: Novomatic – The World of Gaming. • Best Mobile Gaming Product of the Year: Betfair for iPhone. • Best Bingo Product of the Year: Jackpotjoy from Gamesys. • Best Manufacturer of the Year: Austrian Gaming Industries. • Best Marketing Campaign of the Year: Casinos Austria. • Best Online Gaming Product of the Year: 888poker.com.


DOWN SOUTH Gaming revenues in Mississippi are down for the fourth year in a row. The state’s 19 casinos brought in $2.24bn during 2011, 6.3 per cent lower than in 2010.


A LOTTA SLOTS Pechanga Resort & Casino in California hosted the world’s largest slot machine tournament, verified by Guinness World Records. Bally Technologies’ iView software was used for the tournament, which involved around 2900 players on 100 machines.


AGEM MEMBERS Six companies have joined the Association of Gaming Equipment Manufacturers (AGEM). They are Grand Products Nevada, Kontron, Litemax Technology, Tech Results, Video Gaming Technologies, and Warrior Gaming Associates. All except the Taiwanese Litemax are US-based.


PENN. UP Gross revenue from table games in Pennsylvania during January reached nearly $53m, according to regulators, 22.3 per cent up on last year. There were an average of 962 tables in operation.


VERY REWARDING Members of MGM Resorts’ M Life programme now receive rewards for “virtually every” dollar they spend at the 15 participating locations in Las Vegas and across the US, including expenditure on f&b and shows. Also new is a link-up between M Life and Ameristar’s Star Awards/Plateau Players Club programme, allowing members of either to earn rewards at both MGM and Ameristar casinos.


PINNACLE PEAK Revenues for US casino operator Pinnacle Entertainment rose 7.8 per cent year-on-year to to $1.14bn during 2011.


TROP IDEA Tropicana Entertainment is to expand its Lighthouse Point Casino in Greenville, Mississippi, and rename it Trop Casino Greenville. However, it is closing its Jubilee Casino in Greenville in April.


INBRIEF


TRIBAL PIONEER Nisqually Red Wind Casino in Washington state is the first US user of TransAct’s Epicentral Print System.


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