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ICE 2012


players in the gaming location - thus driving revenue.


APEX Gaming strives continually to take gaming to ‘the next level’. At the traditional stand at the ICE, APEX gaming demonstrated yet again the strength in depth of the products and solutions available. APEX gaming has grown to become a major player in the industry over the past years with a strong operations division to match.


The Pinnacle upright and Pinnacle SL slant


top cabinets continue to stand out through their elegance in design. Built in the finest way with first-rate materials (such as chrome) and incorporating the best monitors for each type of gaming machine (two 22” monitors for the Pinnacle and two 26” monitors in full HD resolution for the Pinnacle SL) – the Pinnacle gaming cabinet family is finding itself more and more in international gaming. APEX gaming introduced 3D games on 2D


screens at the previous ICE, and has now taken 3D gaming to the next level with five great games on display in 3D: The Adventures Of Captain Nemo, Legend Of The Sphinx II, Wonderland, Ocean Tale 2 and Royal Fruits. The Quikker – the electronic 2-in-1 table game – once again stood out. The Quikker game is unique to the market and combines the best of poker and roulette. New gaming certifications have followed on from the ticket- in, ticket-out capabilities. The Shuffle King is an electronic card


shuffler. Having been introduced to the market last year, major casino groups have now integrated the Shuffle King as it combines reliability with economic pricing. Furthermore, it is GLI approved.


Aristocrat delivered a total gaming


experience at ICE 2012 with a broad portfolio for casino, street, lottery, online and mobile


operators. The global gaming solutions developer is reporting high levels of interest and solid sales orders for its latest software and hardware products for each sector. Stand 3415 at Europe’s premier gaming trade


show was the launch pad for a number of European and global firsts from Aristocrat with new games, game categories and cabinet options and extensions for traditional gaming floors.


Some stand-out games were Wonder 4,


Aristocrat’s first multi play offering for Europe, The Phantom, Queen of the Nile Legends and upcoming Feature Top Box games JAWS: Bounty Hunter and The Mummy. The sheer breadth of exciting and varied new forms of gaming entertainment turned presentations into a whistle-stop tour at this year’s London show, explained Damien Greig, Senior Regional Sales Manager. “There was barely enough time for customers


to take in the entirety of the range, from the new games in the Mega Pay and Win Your Way series, through classic revivals and standalone progressives to the latest innovations,” Mr Greig said.


“The ultimate star attraction was Aristocrat’s


range of VIRIDIAN Hybrid steppers, particularly the licensed Zorro games, with their unique shutter technology that allows for video overlays to mask the reels. “These games proved universally popular, and


Aristocrat is now prioritising their introduction into Europe following their launch in the USA,” he said. Following a first outing at G2E Las Vegas,


Aristocrat also brought its Class III downloadable solution ‘Aristocrat On Demand’ to the London Show.


The Novomatic stand was, as ever, the sun which the show orbits around. Novomatic were


MARCH 2012 49


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