This page contains a Flash digital edition of a book.
ICE 2012


company. I have enjoyed every moment of the show.” Mr. Bojan Dreven, Regional Sales Manager at


Interblock, commented the show: “Interblock again catches an interest of Casino operators with introducing a new Organic concept, the G4 Organic Live Pulse. “It is another new product in G4 Organic


range of products, which completes multi terminal- multigame Organic portfolio offer with more ideas, which brings every casino floor to a new level, helping them to ‘fight for their revenues’ in difficult times.” One of the newest and most attractive amongst the exhibited machines, the ‘G4 Organic Live Pulse or Pulse Arena’ is an impressive looking product, launched for the first time at this year’s ICE 2012. The version that was displayed at the show was in theatre layout and consists of 32 play stations and two live games, Roulette and Baccarat with the ability to place wagers electronically on a live wheel operated by a croupier or a live shoe being dealt for a baccarat game.


Scientific Games demonstrated the strength


of its recently expanded Gaming division, which includes The Global Draw, Games Media and Barcrest, by flexing its combined muscle at ICE. Following Scientific Games’ acquisition of


Barcrest in September 2011, the ICE Expo presented the first opportunity for the three businesses to exhibit as one. The unified Gaming division presented its largest and most impressive display to date, which was visited by a record number of attendees and generated substantial new business opportunities. The division’s new ‘one vision’ approach aims


to provide customers with significantly enhanced products and services by fully integrating The Global Draw and Games Media’s sought after content with Barcrest’s expansive game catalogue across The Global Draw’s state-of-the-art network. Innovation was high on the Gaming division’s agenda at ICE, with the Company showcasing an extensive portfolio of unique and entertaining products and services, including new and exciting B2 and B3 games which include premium-licensed content designed by its expert in-house development team - available exclusively to Scientific Games’ customers. These games featured dynamic customisable content using high-definition graphics as well as interactive game play and attractive, easy-to-use loyalty tools, in order to enhance player retention and extend the life cycle.


VNE is the number one manufacturer of change machines in Italy – the country with probably the highest requirements in the world


48 MARCH 2012


for change machines. The combination of AWP and VLT at single sites means that the demands on change machines are very high.


The VNE product range covers


more than 20 different versions, with change machines from simple notes to coins changing, to the top of range Super Change VLT and Queen Change for VLT platforms. VNE change machines stand out


in a crowd, are attractive and elegant. They are also very strong and secure. Furthermore, the components are all integrated in a very precise manner, making use and support that much more easier. VNE uses the best components that the industry can offer. The success in Italy led to the natural step of


providing international markets with VNE solutions, and VNE exhibited at ICE in London with a well-sized stand. VNE was placed at pole position at the ICE – right at the entrance. The word is spreading more and more about the great, reliable and elegant change machines of VNE. Mr. Lorenzo Verona, Commercial Director at VNE explains, “We had several excellent conversation at both shows. We are noticing even more interest from international markets for our products. The fact that we are the number one manufacturer in the most challenging market in the world for change giving really sends the message home. We are so successful only because we listen to our customers and provide them what they need – reliable, strong, secure change giving solutions that work very well day-in and day-out and are optically very pleasing as well. We wish to thank all the visitors to our stands in Germany and England. We look forward to continuing to support our international customers”.


Looking back at a successful ICE, Amatic Industries products were very well received and many visitors enjoyed their time on the Amatic stand. Amatic Industries is a pioneer in multi- game technology and new innovations were on display.


Amatic’s Performer family has now grown by


a new member – the Performer Slant Top. The unique design of the Performer Slant Top literally drew visitors to the stand. The Performer Slant Top is available with either two or three wide-screen 26” monitors. The Performer cabinet family gives operators


even more choice. Naturally the popular and well-known X3000 slot cabinets were on proud display at the ICE. Operators are looking for the right games to


fit into the best cabinets. Amatic Industries fulfils both requirements, with games like Aztec


Secret, Billy’s game, Eye of Ra, GrandX and Tweety Birds.


‘Made in Austria’ stands for the combination


of clever innovations integrated into unique engineering. This is why the Grand Jeu electronic roulette range from Amatic Industries has been so successful. The elegant design made up of mahogany, the in-built security, the longevity, the many features allowing it to be combined with Satellite terminals, croupiers and much more – all this has placed Amatic Industries in the limelight. The lights will be shining brighter thanks to the further designed Roulette Grand Jeu Double. This dual-wheeled electronic roulette is a true eye-catcher with its four large screens and great side design.


The Suzo Happ stand was one of the busiest at the ICE. The sheer choice that Suzo Happ provides the market means that customers can find the right product and solution for each and every application; the number of items the Suzo Happ Group offers is approaching 40,000. Suzo Happ is truly the one-stop shop where customers can source all their requirements. A real understanding of market trends has


led to many innovations by the Suzo Happ Group over the years. This continued at ICE where the Celebration Topper was introduced. It can be loaded with two confetti launchers to give that winning player a real surprise. The confetti tubes are simple to integrate into the Celebration Topper – they just slot in either side at the top of it. The Celebration Topper is SAS approved so operators can control when that magical moment should happen – for example after a certain payout rate when a hand-pay is necessary. Tests in casinos have shown that players like not only the experience but to see the confetti around the slot – then everybody on the casino floor knows where the winning slots are. Furthermore, in this case it acts as a positive leverage to attract and keep


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68