March 2012 C&CI • Coffee World • 9 US
Sara Lee signs partnership deal with Philips
Sara Lee has agreed to enter into a nine-year exclusive partnership with Philips for Philips-branded consumer coffee systems, an agreement that it says will "drive innovation and expansion into new markets for its Senseo coffee brand."
Sara Lee and Philips currently co- own the brand, with each company having a 50 per cent stake. Under the terms of the agreement, Sara Lee will pay Philips €170 million. Sara Lee and Philips have been working together on Senseo since 2001, with Sara Lee producing the coffee pods and Philips designing, manufacturing and distributing the single-serve machines. Together, the two companies have built
Brazil
CONAB publishes 2012/13 estimate
Sara Lee has signed an exclusive partnership with Philips for its Senseo coffee systems
SENSEO into one of the leading single-serve coffee systems, with over 33 million appliances sold worldwide.
Under the agreement, Sara Lee will have full control of the Senseo trademark, and is expected to expand into new coffee segments and markets. Philips will continue to design, manufacture and distribute all Senseo machines over the next nine years as the brand builds on its leadership position.
Brazil’s official crop forecasting agency, CONAB, has published its first estimate for this year’s crop. It said it expects Brazil to produce between 48.97 million and 52.27 million bags of cof- fee during the ‘on’ season in 2012. "With CONAB numbers usual- ly about 10 per cent lower than consensus, this would suggest that we could be talking a crop of at least 55 million bags, if not higher," said Macquarie Bank. "Clearly the concerns late last year of the impact of drought have abated and yields are like- ly to recover substantially," said Macquarie, noting that it was no longer as bullish on coffee as it was in the last quarter. According to CONAB, not only are the number of trees up, but coffee area has increased 3.2 per cent, while favourable prices have encouraged greater husbandry.
Indonesia
JFX launches cocoa futures contract
The Jakarta Futures Exchange (JFX) has launched a contract for cocoa. Indonesia is one of the world’s largest producers of cocoa.
The JFX is opening trading for fermented cocoa bean contracts with a symbol of CC5 in two trading sessions. Each lot is for 5 tonnes of fermented cocoa that meets Indonesian stan- dards.
Cocoa contract months will be in March, May, July, September and December.
Brauner
International Corporation
80th 2011
Customs Brokers and International Freight Forwarders Servicing Importers and Exporters since 1931 Specialists in Logistics for the Coffee and Cocoa Trades
66 York St, Suite 100, Jersey City, N.J. 07302, USA Tel: + 1 201 333 5400 Fax: + 1 201 333 4030
Email:
mbrauner@braunerintl.com Website:
www.braunerintl.com
Miami office Tel: + 1 305 477 8097 Email:
wbmia@braunerintl.com
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