. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Beauty - Skin Analysis
Analyse this!
Melissa Dennis looks at why introducing a skin analysis technique will boost your facial treatment results… and profits.
As a skin expert you need to use every tool available to ensure your treatments deliver the results your clients demand.
Despite the effectiveness of professional skin care products, if you are not confident in the underlying issues causing a skin care concern or unable to qualify why you are recommending a certain course of treatment, then your credibility as a skin therapist can be called into question. This is why the ability to explore any underlying physical or emotional issues that may lead to breakouts, dry skin or wrinkles, for example, is so vital in today's competitive beauty industry.
"80% of clients want advice on how to treat their skin but only 3% actually get it," explains Jane Wurwand, founder of Dermalogica. "Educating the consumer will firmly establish a business as the leader in skin treatments that give targeted, effective results."
Not only will offering a skin analysis service help clients to secure confidence in your treatments but it will also help to increase retail sales.
Today a number of leading skin care houses offer analysis tools, some based on traditional principles and others utilising the latest technology.
Traditional methods
Whilst it has been said that our face mirrors and echoes our inner being and our state of health, this is nothing new. "The earliest book on Chinese medical theory, The Yellow Emperor's Inner Classic, otherwise known as Nei Jing, by Kwang-Ti, dates back to around 2500 B.C," explains Jane. "This book describes how the Chinese view symptoms in relation to the whole body, not as isolated problems to be dealt with on an individual basis.
"In Traditional Chinese Medicine, the face is an indicator of health or disease. By studying skin conditions and changes, we can determine inner imbalances and stressed areas of the body. Because each area of the face is said to relate to an internal body area, disharmony in that internal area will, in turn, lead to a change in the complexion, texture or moisture of the corresponding facial area."
Organic skin expert and naturopath Ananda Mahony ND adds: "From Greek medicine to Ayurveda and Traditional Chinese Medicine (TCM), facial analysis has been used as an indication of the health of the organs or to provide useful clues as to the systems involved in any health issue. In particular TCM has a detailed map of the face including lines, organ zones and colour indications. Using TCM facial analysis principles with relation to skin conditions, the map and colours of the face can help indicate the
underlying causes and support the choice of treatment."
She continues: "Skin conditions that affect the face such as eczema, psoriasis, rosacea and acne don't usually affect the entire surface of the face. The affected areas are often confined to particular areas or zones so just by looking at your face you can find out more about the underlying cause of any skin condition. This technique is not confined to skin conditions. It can also be used as a tool to assess well-being or to improve skin tone in general."
Using this knowledge
in the salon Practitioners of Traditional Chinese Medicine and / or Ayurveda are able to use these approaches to identify the root causes of clients' skin care issues. However you do not need to be trained in one of these traditional therapies to be able to offer this in your salon or beauty business. A number of skin care brands have developed their own take on these principles, perhaps the most well-known being Dermalogica's Face Mapping® procedure.
"Face Mapping® was created to provide consumers with brand-neutral facts about the condition of their skin. Ideally, these facts will guide their purchases intelligently, regardless of what brand they choose," says Jane.
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