. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Beauty -Brand Awareness
“
MYscara's fast rise to success can be attributed to the amazing results that the treatment offers along with the support from the salons and clients. MYscara is an innovative treatment and it allows salons to offer their clients more.
” A quick success
Both The Beauty Innovators in Scotland and The Beauty Boutique Academy, over here in Ireland, luckily share the same ethos: To offer innovative and exciting products to the beauty industry whilst also focussing on keeping cost at a minimum.
As salon owners they know that an important part of business is to find the right treatment for their clients as well as maximising revenue. Leanne says MYscara has done just that and that is the reason why the brand has been practically an overnight success story.
"MYscara's fast rise to success can be attributed to the amazing results that the treatment offers along with the support from the salons and clients. MYscara is an innovative treatment and it allows salons to offer their clients more."
Even with firm belief behind the brand, the huge success has still been quite a shock. "When you believe in a product and the results are phenomenal, then it sells itself. We'd always believed MYscara could be huge but its success has been a whirlwind."
Leanne adds: "With 12 countries in only nine months and with the USA set to join the MYscara revolution in 2012, we must be doing something right!"
August 2011 - Leanne Purcell wins Trainer of the Year and The Beauty Boutique Academy wins Training Provider of the Year at the Cliodna Hair and Beauty Awards UK & Ireland.
- Leanne Purcell, Managing Director of The Beauty Boutique
Looking into the future
With MYsacra being a rapid success already, Irish Beauty wanted to know what is in store for the future of the brand.
Leanne comments: "The future will see MYscara in a range of colours like brown, navy and purple. We're also in the process of developing a semi- permanent eyeliner! Lash Lift by MYscara will also be launched in
August 2011 - Hypoallergenic MYsacra is launched, eliminating the need for patch testing.
October 2011 - Louise Prunty wins Entrepreneurial Excellence Award for development of MYscara.
Ireland this year - it is a treatment that lifts the lashes from the root and enhances the natural lashes, like an old fashioned perm, only better, with results that last six to eight weeks!"
For more information on The Beauty Boutique contact 01 503 5351 or visit
www.beautyboutiqueacademy.com
November 2011 - The Beauty Boutique Academy welcomed MYscara trainers in Cork (Georgina Cambell) and Belfast (Elaine Baskerville) to hold monthly courses in the regions.
January 2011 - The website
www.glamlashireland.com gets a makeover, with new and improved salon finder and online shop, with facility to book courses or buy stock online.
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